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[null,"1.","Record Nr.",null,"UNINA9910972663403321"]
[null,null,"Autore",null,"Gronbach Kenneth W"]
[null,null,"Titolo",null,"The age curve : how to profit from the coming demographic storm / / Kenneth W. Gronbach"]
[null,null,"Pubbl/distr/stampa",null,"New York, : American Management Association, c2008"]
[null,null,"ISBN",null,"9786611757861"]
[{"$nulls":4},"9781281757869"]
[{"$nulls":4},"1281757861"]
[{"$nulls":4},"9780814410172"]
[{"$nulls":4},"0814410170"]
[null,null,"Edizione",null,"[1st edition]"]
[null,null,"Descrizione fisica",null,"1 online resource (289 p.)"]
[null,null,"Disciplina",null,"658.8/343"]
[null,null,"Soggetti",null,"Target marketing - United States"]
[{"$nulls":4},"Consumer behavior - United States"]
[{"$nulls":4},"Marketing research - United States"]
[{"$nulls":4},"Demography - United States"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Includes index."]
[null,null,"Nota di contenuto",null,"CONTENTS; FOREWORD; INTRODUCTION; A WORD FROM THE AUTHOR; PART ONE: THE PARADE OF GENERATIONS: WHY AREN'T MARKETERS PAYING ATTENTION?; PART TWO: THE OLDER GENERATIONS; PART THREE: THE BABY BOOMERS: THE RADICAL-CHANGE GENERATION AND ITS IMPACT ON TODAY AND TOMORROW; PART FOUR: GENERATION X: THE OUTSIZE EXPECTATIONS OF A SMALL GENERATION; PART FIVE: GENERATION Y: THE GIANT ON THE HORIZON; PART SIX: THE GENERATION IMPACT OF SOCIAL ISSUES; APPENDIX A; APPENDIX B; APPENDIX C; APPENDIX D; INDEX; ABOUT THE AUTHOR;"]
[null,null,null,"Sommario/riassunto","A myth-breaking book that will redefine who marketers see as their most valuable customers."]