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[null,"1.","Record Nr.",null,"UNINA9910972132403321"]
[null,null,"Autore",null,"Meyer Marc H"]
[null,null,"Titolo",null,"The fast path to corporate growth : leveraging knowledge and technologies to new market applications / / Marc H. Meyer"]
[null,null,"Pubbl/distr/stampa",null,"Oxford ; ; New York, : Oxford University Press, 2007"]
[null,null,"ISBN",null,"0-19-988454-4"]
[{"$nulls":4},"0-19-803994-8"]
[{"$nulls":4},"9786611156787"]
[{"$nulls":4},"1-4356-0537-3"]
[{"$nulls":4},"1-281-15678-7"]
[null,null,"Edizione",null,"[1st ed.]"]
[null,null,"Descrizione fisica",null,"1 online resource (337 p.)"]
[null,null,"Disciplina",null,"658.4"]
[null,null,"Soggetti",null,"Success in business"]
[{"$nulls":4},"Creative ability in business"]
[{"$nulls":4},"New products - Management"]
[{"$nulls":4},"Business planning"]
[{"$nulls":4},"Marketing research"]
[{"$nulls":4},"Market segmentation"]
[{"$nulls":4},"Corporations - Growth"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Description based upon print version of record."]
[null,null,null,"Nota di bibliografia","Includes bibliographical references and index."]
[null,null,"Nota di contenuto",null,"IBM rises from the ashes -- A framework for action -- Segmenting markets for growth -- Understanding user needs -- Creating design concepts, prototyping, and validating design choices -- How Honda innovates -- Product line and platform development -- Honda's Element comes to life -- Business model innovation -- New brand and product line development at Mars -- Making the business case -- Executive decision making -- Leading teams to growth."]
[null,null,null,"Sommario/riassunto","Every company can point to a growth strategy. Few, however, systematically implement it; instead, they tweak current products with incremental innovations, or attempt to buy growth through acquisitions. Neither is a satisfactory solution. Internally generated growth accomplished through product line renewal and new service development is essential to the long-term vitality of business across industries.  The Fast Path to Corporate Growth takes on the challenge large corporations have in developing new product lines that address "]
[{"$nulls":4},"new market applications and provide new streams of revenue."]