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[null,"1.","Record Nr.",null,"UNINA9910971955603321"]
[null,null,"Titolo",null,"Public relations and communication management in Europe : a nation-by-nation introduction to public relations theory and practice / / edited by Betteke van Ruler, Dejan Vercic"]
[null,null,"Pubbl/distr/stampa",null,"Berlin ; ; New York, : Mouton de Grouter, c2004"]
[null,null,"ISBN",null,"9786612193750"]
[{"$nulls":4},"9783110176124"]
[{"$nulls":4},"3110176122"]
[{"$nulls":4},"9781282193758"]
[{"$nulls":4},"1282193759"]
[{"$nulls":4},"9783110197198"]
[{"$nulls":4},"3110197197"]
[null,null,"Edizione",null,"[1st ed.]"]
[null,null,"Descrizione fisica",null,"1 online resource (516 p.)"]
[null,null,"Collana",null,"Mouton Reader"]
[null,null,"Classificazione",null,"AP 17420"]
[null,null,"Disciplina",null,"659.2/094"]
[null,null,"Soggetti",null,"Public relations"]
[{"$nulls":4},"Public relations - Europe"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Description based upon print version of record."]
[null,null,null,"Nota di bibliografia","Includes bibliographical references."]
[null,null,"Nota di contenuto",null,"Frontmatter -- Table of contents -- Chapter 1. Overview of public relations and communication management in Europe -- Chapter 2. Austria -- Chapter 3. Belgium -- Intermezzo. A constructivistic approach to public relations -- Chapter 4. Bosnia-Herzegovina -- Chapter 5. Bulgaria -- Chapter 6. Croatia -- Chapter 7. Estonia -- Chapter 8. Finland -- Intermezzo. The reflective paradigm of public relations -- Chapter 9. France -- Chapter 10. Germany -- Chapter 11. Greece -- Chapter 12. Hungary -- Chapter 13. Ireland -- Intermezzo. The transitional approach to public relations -- Chapter 14. Italy -- Chapter 15. Malta -- Chapter 16. The Netherlands -- Chapter 17. Norway -- Chapter 18. Poland -- Intermezzo. The public sphere as central concept of public relations -- Chapter 19. Portugal -- Chapter 20. Russia -- Chapter 21. Serbia and Montenegro (The Federal Republic of Yugoslavia) -- Chapter 22. Slovakia -- Chapter 23. Slovenia -- Intermezzo. Civil society and public relations -- Chapter 24. Spain -- Chapter 25. Sweden -- Chapter 26. Switzerland -- Chapter 27. Turkey -- Intermezzo. Consensus-oriented public relations (COPR): A concept for planning and evaluation of public relations -- Chapter 28. United "]
[{"$nulls":4},"Kingdom -- Chapter 29. New perspectives of public relations in Europe -- Backmatter"]
[null,null,null,"Sommario/riassunto","The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-American approach."]