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[null,"1.","Record Nr.",null,"UNINA9910452073403321"]
[null,null,"Autore",null,"Turow Joseph"]
[null,null,"Titolo",null,"Niche envy : marketing discrimination in the digital age / / Joseph Turow"]
[null,null,"Pubbl/distr/stampa",null,"Cambridge, Massachusetts : , : MIT Press, , c2006"]
[{"$nulls":4},"[Piscataqay, New Jersey] : , : IEEE Xplore, , [2008]"]
[null,null,"ISBN",null,"0-262-25711-4"]
[{"$nulls":4},"1-282-09682-6"]
[{"$nulls":4},"9786612096822"]
[{"$nulls":4},"1-4294-1003-5"]
[null,null,"Descrizione fisica",null,"viii, 225 p"]
[null,null,"Disciplina",null,"658.834"]
[null,null,"Soggetti",null,"Consumer profiling"]
[{"$nulls":4},"Market segmentation"]
[{"$nulls":4},"Marketing - Technological innovations"]
[{"$nulls":4},"Customer services - Technological innovations"]
[{"$nulls":4},"Electronic books."]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Includes index."]
[null,null,null,"Nota di bibliografia","Includes bibliographical references (p. [193]-215) and index."]
[null,null,"Nota di contenuto",null,"A major transformation -- Confronting new worries -- Drawing on the past -- The Internet as test bed -- Rethinking television -- The customized store -- Issues of trust -- Envy, suspicion, and the public sphere."]
[null,null,null,"Sommario/riassunto","We have all been to Web sites that welcome us by name, offering us discounts, deals, or special access to content. For the most part, it feels good to be wanted--to be valued as a customer. But if we thought about it, we might realize that we've paid for this special status by turning over personal information to a company's database. And we might wonder whether other customers get the same deals we get, or something even better. We might even feel stirrings of resentment toward customers more valued than we are. In Niche Envy, Joseph Turow examines the emergence of databases as marketing tools and the implications this may have for media, advertising, and society. If the new goal of marketing is to customize commercial announcements according to a buyer's preferences and spending history--or even by race, gender, and political opinions--what does this mean for the "]
[{"$nulls":4},"twentieth-century tradition of equal access to product information, and how does it affect civic life?Turow shows that these marketing techniques are not wholly new; they have roots in direct marketing and product placement, widely used decades ago and recently revived and reimagined by advertisers as part of \"customer relationship management\" (known popularly as CRM). He traces the transformation of marketing techniques online, on television, and in retail stores. And he describes public reaction against database marketing--pop-up blockers, spam filters, commercial-skipping video recorders, and other ad-evasion methods. Polls show that the public is nervous about giving up personal data. Meanwhile, companies try to persuade the most desirable customers to trust them with their information in return for benefits. Niche Envy tracks the marketing logic that got us to this uneasy impasse."]
[null,"2.","Record Nr.",null,"UNINA9910971265803321"]
[null,null,"Titolo",null,"Papers from the eighth annual Symposium on Arabic Linguistics / / editor, Mushira Eid"]
[null,null,"Pubbl/distr/stampa",null,"Amsterdam ; ; Philadelphia : , : John Benjamin Pub. Co., , 1996"]
[null,null,"ISBN",null,"1-283-31258-1"]
[{"$nulls":4},"9786613312587"]
[{"$nulls":4},"90-272-7626-9"]
[null,null,"Edizione",null,"[1st ed.]"]
[null,null,"Descrizione fisica",null,"1 online resource (269 pages) : illustrations"]
[null,null,"Collana",null,"Amsterdam studies in the theory and history of linguistic science. Series IV, Current issues in linguistic theory, , 0304-0763 ; ; v. 134"]
[{"$nulls":4},"Perspectives on Arabic linguistics ; ; 8"]
[null,null,"Disciplina",null,"492.7"]
[{"$nulls":4},"492.705"]
[null,null,"Soggetti",null,"Arabic language - Syntax"]
[{"$nulls":4},"Arabic language - Grammar"]
[{"$nulls":4},"Arabic philology"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Nota di bibliografia","Includes bibliographical references and index."]
[null,null,"Nota di contenuto",null,"PERSPECTIVES ON ARABIC LINGUISTICS VIII; Editorial page; Title page; Copyright page; Table of contents; FOREWORD; INTRODUCTION; REFERENCES; I. SYNTACTIC PERSPECTIVES; THINGS ARE NOT WHAT THEY SEEM:PRONOUN DOUBLING IN BILINGUAL AND MONOLINGUALGRAMMARS; EXTENDING THE NEGP HYPOTHESIS: EVIDENCEFROM STANDARD ARABIC; NEGATIVE POLARITY AND PRESUPPOSITION INARABIC; NEGATION IN FRENCH AND TUNISIAN ARABIC; BINDING IN ARABIC AND THE LEXICAL CLAUSE; THE INTERACTION OF CAUSATIVITY ANDREFLEXIVITY IN DERIVED ARABIC VERBS; II. PERSPECTIVES ON VARIATION; ARABIC SPEAKERS' RESETTING OF PARAMETERS"]
[{"$nulls":4},"DIGLOSSIA, LINGUISTIC VARIATION, AND LANGUAGE; CHANGE IN ARABIC; III. PHONOLOGICAL PERSPECTIVES; VOICE AS A PRIVATIVE FEATURE:ASSIMILATION IN ARABIC; PHONEMIC PHARYNGEALIZATION; Index of Subjects"]
[null,null,null,"Sommario/riassunto","This volume includes ten papers selected from the Eighth Annual Symposium on Arabic Linguistics, held at the University of Masschusetts, Amherst, 1994. Six of them deal with the syntax of Arabic two with phonology, and two with variation. The topics "]
[{"$nulls":4},"represented in the volume include binding in Arabic, the analysis of negation and negative polarity items, pronoun doubling in codeswitching, linguistic variation and language change, voice assimilation in Arabic dialects, among others.The volume includes contributions by the following: Mahasen Abu Mansour; Maher Bahloul; Raja Bahloul; Elabba"]