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[null,"1.","Record Nr.",null,"UNINA9910970848803321"]
[null,null,"Autore",null,"Vincent Laurence"]
[null,null,"Titolo",null,"Brand real : how smart companies live their brand promise and inspire fierce customer loyalty / / Laurence Vincent"]
[null,null,"Pubbl/distr/stampa",null,"New York, : American Management Association, 2012"]
[null,null,"ISBN",null,"9781283688475"]
[{"$nulls":4},"1283688476"]
[{"$nulls":4},"9780814416778"]
[{"$nulls":4},"0814416772"]
[null,null,"Edizione",null,"[1st edition]"]
[null,null,"Descrizione fisica",null,"1 online resource (273 p.)"]
[null,null,"Disciplina",null,"658.8/27"]
[null,null,"Soggetti",null,"Branding (Marketing)"]
[{"$nulls":4},"Customer loyalty"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Description based upon print version of record."]
[null,null,null,"Nota di bibliografia","Includes bibliographical references and index."]
[null,null,"Nota di contenuto",null,"Acknowledgments -- Introduction -- Reality check : it's time to move from brandlore to promising brands -- Winning the memory game -- The benefit of your brand -- Preserving brand value -- Positioning brands for context -- Brand attachment : the barefoot bandit and our sense of self -- Expressing the promise : brand narrative, brand voice, and communications strategy -- Naming and identity development -- The touching experience : how to deliver on a promise at meaningful touch points -- Brand inside : why people are the key to your brand strategy -- Endnotes -- Index."]
[null,null,null,"Sommario/riassunto","To create an exceptional brand experience, remember that sometimes less is more."]