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[null,"1.","Record Nr.",null,"UNISA996397053403316"]
[null,null,"Autore",null,"Maḥmūd Shāh Khuljī"]
[null,null,"Titolo",null,"Astronomica quædam ex traditione Shah Cholgii Persæ [[electronic resource] ] : una cum hypothesibus planetarum / / studio et opera Johannis Gravii"]
[null,null,"Pubbl/distr/stampa",null,"Londini, : Typis Jacobi Flesher, : Prostant apud Cornelium Bee, 1652"]
[null,null,"Descrizione fisica",null,"[15], 97 p. : ill"]
[null,null,"Soggetti",null,"Astronomy"]
[{"$nulls":4},"Astronomy, Arab"]
[{"$nulls":4},"Planets"]
[null,null,"Lingua di pubblicazione",null,"Latino"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Persian and Latin on facing pages."]
[{"$nulls":4},"\"Nunc primum publicata.\""]
[{"$nulls":4},"Listed by Wing as C3923 on reel 1437:32, as G1797 on reel 1207:10, and as M261 on reel 696:36."]
[{"$nulls":4},"Wing numbers G1797 and M261 cancelled in Wing (2nd ed.)."]
[{"$nulls":4},"Reproduction of originals in the Bodleian Library and the British Library."]
[null,null,null,"Sommario/riassunto","eebo-0216"]
[null,"2.","Record Nr.",null,"UNINA9910968152803321"]
[null,null,"Titolo",null,"European business review . Volume 19, Number 6 Assessing and building upon Wroe Alderson's intellectual legacy / / guest editors: Professor Stanley J. Shapiro and Professor Goran Svensson"]
[null,null,"Pubbl/distr/stampa",null,"Bradford, : Emerald Insight, c2007"]
[null,null,"ISBN",null,"1-281-14349-9"]
[{"$nulls":4},"9786611143497"]
[{"$nulls":4},"1-84663-685-X"]
[null,null,"Edizione",null,"[1st ed.]"]
[null,null,"Descrizione fisica",null,"1 online resource (104 p.)"]
[null,null,"Collana",null,"European business review ; ; 19, no. 6"]
[null,null,"Disciplina",null,"658.8/3"]
[null,null,"Soggetti",null,"Marketing research"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Description based upon print version of record."]
[null,null,"Nota di contenuto",null,"Cover; CONTENTS; EDITORIAL ADVISORY BOARD; Guest editorial; Wroe Alderson: father of modern marketing; The Wroe river: the canyon carved by Alderson; Placing Wroe Alderson's contributions to buyer behavior in historical perspective; An Aldersonian explanation of twenty-first century \"mass customization\"; Economizing in differentiated distribution networks: a transvection approach; A comment on Alderson's intellectual legacy; Book review"]
[null,null,null,"Sommario/riassunto","In the editorial introduction to this e-book, Stanley J. Shapiro opens with the statement that Wroe Alderson was unquestionably the most influential marketing thinker of the mid-twentieth century. However, with the decline of Ph.D. seminars in the history of marketing thought and the development of marketing theory, fewer young academics have heard of Alderson let alone read his work. This publication, it is hoped and expected, will mark the beginning of renewed 21st century interest in the nature, the scope and the magnitude of Wroe Alderson's original contributions to marketing theory and"]