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[null,"1.","Record Nr.",null,"UNINA9910967756603321"]
[null,null,"Autore",null,"Budelmann Kevin"]
[null,null,"Titolo",null,"Brand identity essentials : 100 principles for designing logos and building brands / / Kevin Budelmann, Yang Kim, Curt Wozniak"]
[null,null,"Pubbl/distr/stampa",null,"Beverly, Mass., : Rockport Publishers, c2010"]
[null,null,"ISBN",null,"9781610580687"]
[{"$nulls":4},"1610580680"]
[null,null,"Edizione",null,"[1st edition]"]
[null,null,"Descrizione fisica",null,"1 online resource (209 p.)"]
[null,null,"Disciplina",null,"741.6"]
[null,null,"Soggetti",null,"Logos (Symbols) - Design"]
[{"$nulls":4},"Industrial design coordination"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Includes index."]
[null,null,"Nota di contenuto",null,"Imagery -- Color -- Dimension -- Contrast -- Shape -- Symbols -- Typography -- Writing -- Story -- Order -- Variation -- Personalization -- Psychology -- Process -- Production -- Digital identity -- Trends -- Shortcuts -- Social media -- Multiples -- Intellectual property -- Documentation -- Evolution -- Competition -- Originality -- Wit-- Idealism -- Authenticity -- Commitment -- Strategy -- Research -- Touchpoints -- Inspiration -- Simplicity."]
[null,null,null,"Sommario/riassunto","This title outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles including the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved."]