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[null,"1.","Record Nr.",null,"UNISA996389321603316"]
[null,null,"Autore",null,"Cowper William <1568-1619.>"]
[null,null,"Titolo",null,"Seuen dayes conference [[electronic resource] ] : betweene a catholicke christian, and a catholicke Romane. Concerning some controuersies of religion. By William Cowper, B. of Galloway"]
[null,null,"Pubbl/distr/stampa",null,"London, : Printed by W. S[tansby] for Iohn Budge, and are to be sold at his shop at the South doore of Paules, and Britaines Bursse, 1613"]
[null,null,"Descrizione fisica",null,"[32], 221, [3] p"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Printer's name from STC."]
[{"$nulls":4},"Last leaf is blank."]
[{"$nulls":4},"Reproduction of the original in the British Library."]
[null,null,null,"Sommario/riassunto","eebo-0018"]
[null,"2.","Record Nr.",null,"UNINA9910966936103321"]
[null,null,"Autore",null,"Yanik Anthony J"]
[null,null,"Titolo",null,"The fall and recapture of Detroit in the War of 1812 : in defense of William Hull / / Anthony J. Yanik"]
[null,null,"Pubbl/distr/stampa",null,"Detroit, : Wayne State University Press, c2011"]
[null,null,"ISBN",null,"9780814335956"]
[{"$nulls":4},"0814335950"]
[null,null,"Edizione",null,"[1st ed.]"]
[null,null,"Descrizione fisica",null,"1 online resource (231 p.)"]
[null,null,"Collana",null,"Great Lakes books series"]
[null,null,"Disciplina",null,"977.4/03"]
[null,null,"Soggetti",null,"Military history"]
[{"$nulls":4},"Detroit (Mich.) History Surrender to the British, 1812"]
[{"$nulls":4},"Michigan History War of 1812 Campaigns"]
[{"$nulls":4},"United States History War of 1812 Campaigns"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Bibliographic Level Mode of Issuance: Monograph"]
[null,null,null,"Nota di bibliografia","Includes bibliographical references and index."]
[null,null,"Nota di contenuto",null,"Chronology of Hull's Detroit campaign -- Detroit at the outbreak of the War of 1812 -- Preamble to an unnecessary war -- Through the wilderness to Detroit, May 23-July 9 -- The invasion of Canada, July 12-August 2 -- Tragedy on the trail to Frenchtown, August 3-August 14 -- From crisis to surrender, August 1516 -- The trial of brigadier General William Hull -- Was Hull's surrender justified? -- Detroit under British rule, 1812-14 -- The recapture of Detroit."]
[null,null,null,"Sommario/riassunto","Details the first major U.S. setback in the War of 1812 and analyzes the background and aftermath of Hull's surrender.   The focus of the opening campaign of the War of 1812 was Detroit, a location the War Department considered one of the significant launching points for the invasion of Canada. Detroit's surrender only two months after the declaration of war shocked the nation and led to the court-martial of Brigadier General William Hull. Hull was sentenced to death-the only commanding general ever to receive such a sentence in U.S. military history-and has been vilified by many historians to the present day for his decision to surrender. In The Fall and Recapture of Detroit in the War of 1812: In Defense of William Hull, author Anthony J. Yanik reconsiders Hull's abrupt surrender and the general's defense that the decision was based on sound humanitarian grounds.   Yanik begins by tracing the political roots of the War of 1812 and giving readers an idea of what life was like in the tiny frontier settlement of Detroit in the "]
[{"$nulls":4},"years leading up to the war. He moves on to Hull's appointment as brigadier general and the assembly of the North Western Army in the summer of 1812, culminating in their arduous journey to Detroit and botched invasion of Canada. Yanik then details Hull's surrender and its repercussions for Detroit, including life under British rule and the eventual recapture of Detroit by American forces. Yanik also probes the general's court-martial for cowardice in 1814, arguing that a close examination of the testimony of the witnesses, an analysis of Hull's defense, and a review of the actual events themselves raise many questions about the credibility of the verdict that was issued.   Including a chronology of Hull's Detroit campaign and appendixes with historical writings and speeches from the officials involved in the war effort, The Fall and Recapture of Detroit in the War of 1812 will be enjoyable reading for military and local historians, just in time for the upcoming bicentennial anniversary of the War of 1812."]
[null,"3.","Record Nr.",null,"UNINA9910887808603321"]
[null,null,"Titolo",null,"Internal Marketing: Issues and Perspectives for Internal Customer-Centric Management : Internal Marketing / / edited by Pantea Foroudi, Morteza Akbari"]
[null,null,"Pubbl/distr/stampa",null,"Cham : , : Springer International Publishing : , : Imprint : Springer, , 2024"]
[null,null,"ISBN",null,"3-031-62967-1"]
[null,null,"Edizione",null,"[1st ed. 2024.]"]
[null,null,"Descrizione fisica",null,"1 online resource (255 pages)"]
[null,null,"Collana",null,"University of Tehran Science and Humanities Series, , 2367-1106"]
[null,null,"Disciplina",null,"658.8"]
[null,null,"Soggetti",null,"Marketing"]
[{"$nulls":4},"Branding (Marketing)"]
[{"$nulls":4},"Customer relations - Management"]
[{"$nulls":4},"Communication in organizations"]
[{"$nulls":4},"Personnel management"]
[{"$nulls":4},"Management"]
[{"$nulls":4},"Branding"]
[{"$nulls":4},"Customer Relationship Management"]
[{"$nulls":4},"Corporate Communication"]
[{"$nulls":4},"Human Resource Management"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Nota di bibliografia","Includes bibliographical references."]
[null,null,"Nota di contenuto",null,"1. Introduction to Internal Marketing: Issues and Perspectives for Internal Customer-Centric Management -- 2. Internal Marketing: Future Research Direction -- 3. How to create an internal marketing strategy: Propose an internal marketing plan -- 4. Implementing an Internal Marketing Strategy:Barriers and Drivers -- 5. Internal marketing and talent management as integral elements of employer branding strategies -- 6. Employer Branding Programmes: Antecedents and Consequences -- 7. Internal Marketing Models -- 8. Internal Marketing tools -- 9. Internal Marketing Mix Operationalization:A review of the literature -- 10. Internal Marketing Analytics: A data-driven HR approach -- 11. Importance of proper leadership style to improve job performance through internal marketing -- 12. Co-Creative Internal Branding -- 13. Internal marketing impact on employee and customer loyalty -- 14. STAKEHOLDERS’ COMMUNICATION: BRANDING."]
[null,null,null,"Sommario/riassunto","There has been a growing interest in the subject of internal marketing: issues and perspectives, principles, foundations and concepts in recent years amongst academics and practitioners because there is a belief that successful and improvement in a competitive market gains through deliver better service to customer (firstly, to internal customers; i.e., employees of organization) and create satisfaction in them which in turn influence consumer patronage and loyalty, and consumer decision-making. The significant role of the internal marketing is to developing and maintaining relationships with the internal stakeholders of a contemporary organisation. There is an extensive belief in today's society on how the company viewed by key stakeholders such as investors and shareholders, consumers and customers (both internal and external), members of the community and employees in which the company resides. The challenge is to explore new and effective ways to harness the power of the communication opportunities it presents to engage with stakeholders in interactive, immediate and innovative ways. Any successful communication campaign will include them in its strategy. We view the study of the relationship between internal marketing, internal and external stakeholders, and companies to be timely topics for further investigation."]