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[null,"1.","Record Nr.",null,"UNINA9910962695303321"]
[null,null,"Titolo",null,"Rethinking marketing / / edited by Douglas Brownlie ... [et al.]"]
[null,null,"Pubbl/distr/stampa",null,"London, : SAGE, 1999"]
[{"$nulls":4},"London : , : Sage, , 1999"]
[null,null,"ISBN",null,"9786612623400"]
[{"$nulls":4},"9781446280058"]
[{"$nulls":4},"1446280055"]
[{"$nulls":4},"9781282623408"]
[{"$nulls":4},"1282623400"]
[{"$nulls":4},"9780857025975"]
[{"$nulls":4},"085702597X"]
[null,null,"Edizione",null,"[1st ed.]"]
[null,null,"Descrizione fisica",null,"1 online resource (xii, 273 p.) : ill"]
[null,null,"Disciplina",null,"658.8"]
[{"$nulls":4},"380.1"]
[null,null,"Soggetti",null,"Marketing"]
[{"$nulls":4},"Consumer behavior"]
[{"$nulls":4},"Libros electrónicos."]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Description based upon print version of record."]
[null,null,null,"Nota di bibliografia","Includes bibliographical references and index."]
[null,null,"Nota di contenuto",null,"pt. 1. Marketing philosophy -- pt. 2. Redefining markets -- pt. 3. Reframing consumers -- pt. 4. Marketing ethics -- pt. 5. The marketing profession -- pt. 6. Marketing pedagogy."]
[null,null,null,"Sommario/riassunto","A unique and comprehensive reflection on marketing as a field of study, research and practice, this volume proposes new ways forward for the discipline and the profession."]