{"text_format":"2","workbook":"xls","n_sheets":1,"sheets":["report2"],"not_rendered":{"charts":0,"images":0,"macros":0,"external_links":1,"defined_names":2,"comments":0,"pivot_tables":0},"unopened":[],"bounds":{"document_bytes":16777216,"sheet_cells":100000,"run_cost":"one","rows_first":2000,"rows_last":500,"rows_between":2000,"halvings":0,"cell_chars":16384,"cell_head_chars":4096},"cells_cut":0,"cells_raw":0,"read":"whole","date_system":"1900","formulas":"cached_only"}

{"sheet":"report2","index":0,"n_rows":36,"n_cols":5,"rows_kept":36,"cut":false,"hidden":false,"merged":[[0,2,0,3],[0,4,0,5],[1,2,1,3],[1,4,1,5],[2,2,2,3],[2,4,2,5],[3,2,3,3],[4,2,4,3],[5,2,5,3],[6,2,6,3],[7,2,7,3],[10,2,10,3],[11,2,11,3],[16,2,16,3],[16,4,16,5],[17,2,17,3],[17,4,17,5],[18,2,18,3],[18,4,18,5],[19,2,19,3],[21,2,21,3],[24,2,24,3],[25,2,25,3],[26,2,26,3],[27,2,27,3],[28,2,28,3],[29,2,29,3],[30,2,30,3],[34,2,34,3]],"flags":["formulas_cached_only"]}
[null,"1.","Record Nr.",null,"UNINA9910463621903321"]
[null,null,"Autore",null,"Young F. Ronald"]
[null,null,"Titolo",null,"Fizzics : the science of bubbles, droplets, and foams / / F. Ronald Young"]
[null,null,"Pubbl/distr/stampa",null,"Baltimore : , : Johns Hopkins University Press, , 2011"]
[null,null,"ISBN",null,"1-4214-0113-4"]
[null,null,"Descrizione fisica",null,"1 online resource (137 p.)"]
[null,null,"Disciplina",null,"530.4/275"]
[null,null,"Soggetti",null,"Gases"]
[{"$nulls":4},"Bubbles"]
[{"$nulls":4},"Electronic books."]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Description based upon print version of record."]
[null,null,null,"Nota di bibliografia","Includes bibliographical references and index."]
[null,null,null,"Sommario/riassunto","\"We've all spent summers past blowing bubbles in the backyard. But the humble bubble (and its opposite, the droplet) are fascinating cornerstones of the world around us. This book, breathtaking in its scope, describes for a general reader (no math, no physics, no equations) the compelling behavior of these seemingly simple objects. Young reveals the secrets of successful springboard diving, whether knuckle cracking gives you arthritis, and why dolphins can't go faster. The realm of droplets allows our author to showcase why the sky is blue, how atom smashers work, and the rich source of science that is the kitchen faucet. He explores collections of bubbles--foams--and discusses the early years of Margaret Thatcher, how a metallic foam might save the planet, and the never-ending quest for the perfect pint. Then, by looking at soap films, he tells you how to construct a soapy computer, why coffee rings form, and exactly how a detergent gets dishes clean. Beyond these basics, Young shows how humans put bubbles to use, whether in technology (refining minerals, making concrete harder, or generating light) or in medicine (cleaning wounds with hydrogen peroxide, the debilitating process of the bends, and how pharmaceutical bubbles can make ultrasounds far clearer). This is more than a book that explains science. It is a love letter written to sing the praises of the bubble, and can be read by the bright middle schooler on upward\"--"]
[null,"2.","Record Nr.",null,"UNINA9910958986203321"]
[null,null,"Autore",null,"Gill Leslie E."]
[null,null,"Titolo",null,"Advertising and psychology / / Leslie E. Gill"]
[null,null,"Pubbl/distr/stampa",null,"Oxfordshire, England ; ; New York, : Routledge, 2013, c1954"]
[{"$nulls":4},"Abingdon, Oxon : , : Routledge, , 2013"]
[null,null,"ISBN",null,"1-136-66377-0"]
[{"$nulls":4},"0-203-58356-6"]
[{"$nulls":4},"1-136-66370-3"]
[null,null,"Edizione",null,"[1st ed.]"]
[null,null,"Descrizione fisica",null,"1 online resource (193 p.)"]
[null,null,"Collana",null,"Routledge Library Editions : Advertising"]
[null,null,"Disciplina",null,"659.1019"]
[null,null,"Soggetti",null,"Advertising - Psychological aspects"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","First published in 1954 by Hutchinson's University Library."]
[null,null,null,"Nota di bibliografia","Includes bibliographical references and index."]
[null,null,"Nota di contenuto",null,"Cover; Advertising and Psychology; Title Page; Copyright Page; Original Title Page; Original Copyright Page; Table of Contents; Preface; I Introduction; II Media; III Advertising Research; IV The Mind; V Attention; VI Attention Factors in Advertising; VII Apperception and Interest; VIII Psychology of the Layout; IX Imagination; X Motivation; XI Habit; XII Feeling and Emotion; XIII Intelligence; XIV Sympathy and Suggestion; XV Various Advertising Appeals; XVI Remembering; XVII Association; XVIII Volition; XIX Conclusion; Bibliography; Index"]
[null,null,null,"Sommario/riassunto","The consequences of advertising on the social life of the community has been a much-discussed topic in recent years. Advertising as a means of influencing the thought and behaviour of masses of people involves the application of such fundamental aspects of psychology as attention, motivation, memory, association, suggestion, volition, and so on.Modern advertising presents its message in a variety of forms: attracting, informing, reminding, suggesting and impelling us many times during the course of any single day. To what extent advertising influences our tastes, preferences and purc"]