{"text_format":"2","workbook":"xls","n_sheets":1,"sheets":["report2"],"not_rendered":{"charts":0,"images":0,"macros":0,"external_links":1,"defined_names":2,"comments":0,"pivot_tables":0},"unopened":[],"bounds":{"document_bytes":16777216,"sheet_cells":100000,"run_cost":"one","rows_first":2000,"rows_last":500,"rows_between":2000,"halvings":0,"cell_chars":16384,"cell_head_chars":4096},"cells_cut":0,"cells_raw":0,"read":"whole","date_system":"1900","formulas":"cached_only"}

{"sheet":"report2","index":0,"n_rows":39,"n_cols":5,"rows_kept":39,"cut":false,"hidden":false,"merged":[[0,2,0,3],[0,4,0,5],[1,2,1,3],[1,4,1,5],[2,2,2,3],[2,4,2,5],[3,2,3,3],[5,2,5,3],[6,2,6,3],[7,2,7,3],[8,2,8,3],[9,2,9,3],[10,2,10,3],[11,2,11,3],[12,2,12,3],[16,2,16,3],[18,2,18,3],[18,4,18,5],[19,2,19,3],[19,4,19,5],[20,2,20,3],[20,4,20,5],[21,2,21,3],[22,2,22,3],[24,2,24,3],[25,2,25,3],[26,2,26,3],[27,2,27,3],[32,2,32,3],[33,2,33,3],[36,2,36,3]],"flags":["formulas_cached_only"]}
[null,"1.","Record Nr.",null,"UNINA9910153108203321"]
[null,null,"Autore",null,"Wood Marian Burk"]
[null,null,"Titolo",null,"The marketing plan handbook / / Marian Burk Wood"]
[null,null,"Pubbl/distr/stampa",null,"Harlow, England : , : Pearson, , [2014]"]
[{"$nulls":4},"Â©2014"]
[null,null,"ISBN",null,"1-292-03490-4"]
[null,null,"Edizione",null,"[Fifth, International edition.]"]
[null,null,"Descrizione fisica",null,"1 online resource (214 pages) : illustrations"]
[null,null,"Collana",null,"Always learning"]
[null,null,"Disciplina",null,"658.802"]
[null,null,"Soggetti",null,"Marketing - Planning"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Includes index."]
[null,null,null,"Nota di bibliografia","Includes bibliographical references and index."]
[null,null,"Nota di contenuto",null,"Cover -- Table of Contents -- 1. Marketing Planning: New Pace, New Possibilities -- 2. Analyzing the Current Situation -- 3. Understanding Markets and Customers -- 4. Segmenting, Targeting, and Positioning -- 5. Planning Direction, Objectives, and Marketing Support -- 6. Developing Product and Brand Strategy -- 7. Developing Channel and Logistics Strategy -- 8. Developing Pricing Strategy -- 9. Developing Marketing Communications and Influence Strategy -- 10. Planning Metrics and Implementation Control -- Index."]
[null,null,null,"Sommario/riassunto","For marketing courses that focus on creating a marketing plan.  A step-by-step guide to creating a customized marketing plan.   The Marketing Plan Handbook is the only planning handbook to guide readers, step-by-step, through the complete development of a realistic, customized marketing plan."]
[null,"2.","Record Nr.",null,"UNINA9910958835603321"]
[null,null,"Autore",null,"Holton Woody"]
[null,null,"Titolo",null,"Forced Founders : Indians, Debtors, Slaves, and the Making of the American Revolution in Virginia"]
[null,null,"Pubbl/distr/stampa",null,"Chapel Hill, : The University of North Carolina Press, 2011"]
[null,null,"ISBN",null,"979-88-908707-7-3"]
[{"$nulls":4},"1-4696-0370-5"]
[null,null,"Descrizione fisica",null,"1 online resource (254 p.)"]
[null,null,"Collana",null,"Published for the Omohundro Institute of Early American History and Culture, Williamsburg, Virginia"]
[null,null,"Disciplina",null,"973.311"]
[null,null,"Soggetti",null,"Gentry - History - 18th century - Virginia"]
[{"$nulls":4},"Social classes - History - 18th century - Virginia"]
[{"$nulls":4},"Regions & Countries - Americas"]
[{"$nulls":4},"History & Archaeology"]
[{"$nulls":4},"United States - General"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Description based upon print version of record."]
[null,null,"Nota di contenuto",null,"Contents; Acknowledgments; List of Illustrations; Abbreviations; Introduction; PART I. GRIEVANCES, 1763-1774; 1 Land Speculators versus Indians and the Privy Council; 2 Tobacco Growers versus Merchants and Parliament; PART II. BOYCOTTS, 1769-1774; 3 Nonimportation; 4 Nonexportation; PART III. UNINTENDED CONSEQUENCES, 1775-1776; 5 Free Virginians versus Slaves and Governor Dunmore; 6 Gentlemen versus Farmers; PART IV. INDEPENDENCE, 1776; 7 Spirit of the People; Epilogue; Index; A; B; C; D; E; F; G; H; I; J; K; L; M; N; O; P; Q; R; S; T; U; V; W; Y"]
[null,null,null,"Sommario/riassunto","In this provocative reinterpretation of one of the best-known events in American history, Woody Holton shows that when Thomas Jefferson, George Washington, and other elite Virginians joined their peers from other colonies in declaring independence from Britain, they acted partly in response to grassroots rebellions against their own rule.    The Virginia gentry's efforts to shape London's imperial policy were thwarted by British merchants and by a coalition of Indian nations. In 1774, elite Virginians suspended trade with Britain in order to pressure Parliament and, at the same time, to save restive Virginia debtors from a terrible recession. The boycott and the growing imperial conflict led to rebellions by enslaved Virginians, Indians, and tobacco farmers. By "]
[{"$nulls":4},"the spring of 1776 the gentry believed the only way to regain control of the common people was to take Virginia out of the British Empire.    Forced Founders uses the new social history to shed light on a classic political question: why did the owners of vast plantations, viewed by many of their contemporaries as aristocrats, start a revolution? As Holton's fast-paced narrative unfolds, the old story of patriot versus loyalist becomes decidedly more complex."]