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[null,"1.","Record Nr.",null,"UNINA9910460631203321"]
[null,null,"Titolo",null,"Brand meaning management / / edited by Deborah J. MacInnis, C. Whan Park ; contributors, Megha Agarwal [and twenty-five others]"]
[null,null,"Pubbl/distr/stampa",null,"Bingley, England : , : Emerald, , 2015"]
[{"$nulls":4},"©2015"]
[null,null,"ISBN",null,"1-78441-931-1"]
[null,null,"Edizione",null,"[First edition.]"]
[null,null,"Descrizione fisica",null,"1 online resource (338 p.)"]
[null,null,"Collana",null,"Review of Marketing Research, , 1548-6435 ; ; Volume 12"]
[null,null,"Disciplina",null,"658.8"]
[null,null,"Soggetti",null,"Marketing - Management"]
[{"$nulls":4},"Brand name products"]
[{"$nulls":4},"Electronic books."]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","\"Emerald Books\"--Cover."]
[null,null,null,"Nota di bibliografia","Includes bibliographical references."]
[null,null,"Nota di contenuto",null,"Front Cover; Brand Meaning Management; Copyright page; Contents; List of Contributors; Editorial Advisory Board; Series Introduction: Meaning of Research and Research on (Brand) Meaning; Overview; Publication Mission; Special Issues on Critical and Emerging Areas; Volume Introduction: New Perspectives and Future Research Issues on Brand Meaning Management; Brand Meaning Makers; Marketer-Derived Brand Narratives and Brand Meaning; Celebrities and Brand Meaning; Consumers as Brand Meaning Makers; Culture and Brand Meaning; Meaning Management Outcomes; Brands and Social Relationships"]
[{"$nulls":4},"Brand Identification and AttachmentBrand Evangelism; Meaning Management and Brand Transgressions; Exchange versus Communal Brand Relationships; Violating the Basis for Brand Attachment; Violations of Honor Values; Unanswered Questions; Brand Relationship Evolution; Establishing, Strengthening, Augmenting, and Revitalizing Brand Meaning; Drivers of Brand Attachment; Extensions to B2C Markets; Brand Architecture Design; References; What Does Brand Authenticity Mean? Causes and Consequences of Consumer Scrutiny toward a Brand Narrative; Introduction; Background; Brand Narratives as Stories"]
[{"$nulls":4},"Two Pretests of the Extent of Creative LicenseConsumers are \"More Gullible than Suspicious\"; Study 1; Method; Results; Study 2; Method; Results; Study 3; Method; Results; Discussion; General Discussion; Notes; References; APPENDIX; Managing Brand Meaning through "]
[{"$nulls":4},"Celebrity Endorsement; Theoretical Development; Self-Brand Connections; Celebrity as Source of Meaning; Brand Symbolism; Study 1; Method; Participants; Procedure; Independent Variables; Dependent Variable; Manipulation Checks; Results; Manipulation Checks; Hypotheses 1 and 2; Hypothesis 3; Discussion of Results from Study 1"]
[{"$nulls":4},"Self-Enhancement MotivesStudy 2; Method; Participants; Procedure; Independent and Dependent Variables; Manipulation Checks; Results; Manipulation Checks; Hypotheses Tests; Discussion of Results from Study 2; Conclusion; Notes; References; Brand Remixing: 3D Printing the Nokia Case; Brands: Private versus Communal Assets; The Rise of Remixing; Prior Research; The Impact of Remixing; The Nokia Case; 3D Printing Overview; Customizing the Lumia 820; Analysis of Remixing Activity by Users; Impact of Nokia's Remixing Initiative; Implications for Brand Management Thought and Practice"]
[{"$nulls":4},"Implications for Brand ScholarsImplications for Brand Managers; Conclusion; Notes; References; Managing Cultural Equity: A Theoretical Framework for Building Iconic Brands in Globalized Markets; What is Cultural Equity?; Consumer Responses to Brands and Cultural Equity; Positive Cultural Equity of Iconic Brands; Negative Cultural Equity of Iconic Brands; Simultaneous Activation of Two Cultures (or Bicultural Priming); Evoking a Culture Defense Mindset; Salience of Intercultural Competition; Cultural Equity for Which Group?; The Building Blocks of Cultural Equity"]
[{"$nulls":4},"Country (or Region) of Origin Associations"]
[null,null,null,"Sommario/riassunto","Noted authors discuss how and why consumers identify with and become attached to brands and the challenges marketers face in creating and sustaining these states. Other meaning makers (e.g., celebrities, culture, consumers themselves) can facilitate or detract from the brand meanings marketers aim to create."]
[null,"2.","Record Nr.",null,"UNINA9910958627603321"]
[null,null,"Autore",null,"Parker David"]
[null,null,"Titolo",null,"Closing a Failed Bank : : Resolution Practices and Procedures / / David Parker"]
[null,null,"Pubbl/distr/stampa",null,"Washington, D.C. : , : International Monetary Fund, , 2011"]
[null,null,"ISBN",null,"9786613860590"]
[{"$nulls":4},"9781455252244"]
[{"$nulls":4},"1455252247"]
[{"$nulls":4},"9781455256280"]
[{"$nulls":4},"1455256285"]
[{"$nulls":4},"9781283548144"]
[{"$nulls":4},"1283548143"]
[{"$nulls":4},"9781455254262"]
[{"$nulls":4},"1455254266"]
[null,null,"Edizione",null,"[1st ed.]"]
[null,null,"Descrizione fisica",null,"1 online resource (668 p.)"]
[null,null,"Soggetti",null,"Bank failures"]
[{"$nulls":4},"Liquidation"]
[{"$nulls":4},"Banks and Banking"]
[{"$nulls":4},"Finance: General"]
[{"$nulls":4},"Financial Risk Management"]
[{"$nulls":4},"Public Finance"]
[{"$nulls":4},"Industries: Financial Services"]
[{"$nulls":4},"Corporate Finance"]
[{"$nulls":4},"Banks"]
[{"$nulls":4},"Depository Institutions"]
[{"$nulls":4},"Micro Finance Institutions"]
[{"$nulls":4},"Mortgages"]
[{"$nulls":4},"Financial Institutions and Services: Government Policy and Regulation"]
[{"$nulls":4},"Taxation, Subsidies, and Revenue: General"]
[{"$nulls":4},"Financial Institutions and Services: General"]
[{"$nulls":4},"Public Administration"]
[{"$nulls":4},"Public Sector Accounting and Audits"]
[{"$nulls":4},"Banking"]
[{"$nulls":4},"Economic & financial crises & disasters"]
[{"$nulls":4},"Finance"]
[{"$nulls":4},"Public finance & taxation"]
[{"$nulls":4},"Financial services law & regulation"]
[{"$nulls":4},"Bank resolution"]
[{"$nulls":4},"Loans"]
[{"$nulls":4},"Bank liquidation"]
[{"$nulls":4},"Legal support in revenue administration"]
[{"$nulls":4},"Financial crises"]
[{"$nulls":4},"Financial institutions"]
[{"$nulls":4},"Revenue administration"]
[{"$nulls":4},"Bank deposits"]
[{"$nulls":4},"Financial services"]
[{"$nulls":4},"Banks and banking"]
[{"$nulls":4},"Crisis management"]
[{"$nulls":4},"Revenue"]
[{"$nulls":4},"Financial services industry"]
[{"$nulls":4},"United States"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Description based upon print version of record."]
[null,null,null,"Nota di bibliografia","Includes bibliographical references."]
[null,null,"Nota di contenuto",null,"Cover Page; Title Page; Copyright Page; Boxes; Figures; Tables; Closing a failed bank : resolution practices and procedures; Contents; Acknowledgments; Preface; Chapter 1 Introduction; Legal Framework; 1.1. Contrasting a Special Bank Insolvency Regime with Commercial Bankruptcy Law; Deposit Insurance during Bank Failures; Media and Public Relations; Chapter Summaries; Chapter 2 Problem Bank Resolution and Supervision; 2.1. Decision Tree for Problem Bank Resolution; Problem Bank Supervision; 2.1. What Makes a Problem Bank?"]
[{"$nulls":4},"2.1. Examples of Informal and Formal Supervisory and Enforcement Actions 2.2. U.S. Prompt Corrective Action Capital Categories; 2.2. Bank Intervention Flow Chart; Problem Bank Resolution; Chapter 3 Bank Intervention Procedures; Duties and Responsibilities of Intervention Team; Advance Preparation for Intervention; 3.1. Intervention Staffing; 3.1. Intervention Documents; Immediate Actions at Intervention; Annex 3.1. Functional Area Checklists*; Annex 3.2. Sample Problem Bank Resolution Action Plan*; Annex 3.3. Intervention Organizational Chart"]
[{"$nulls":4},"Annex 3.4. Publication Notice of Appointment of Conservator or Receiver*Annex 3.5. Notice for Registration at the Appropriate Court*; Annex 3.6. Door Notice of Appointment of Conservator or Receiver*; Annex 3.7. Notice to General Director of Appointment of Conservator or Receiver*; Annex 3.8. Notice to Correspondents of Appointment of Conservator or Receiver*; Annex 3.9. Notice to Bank Employees of Appointment of Conservator or Receiver*; Annex 3.10. Employee Code of Conduct and Confidentiality Agreement*"]
[{"$nulls":4},"Annex 3.11. Notice to Shareholders, Depositors, Borrowers and Vendors of Appointment of Conservator or Receiver*Annex 3.12. Initial Information; Annex 3.13. Outline for Initial Intervened Bank Employees Meeting; Annex 3.14. Sample Press Releases; Annex 3.15. Questions and Answers for the Press related to [Failed Bank]*; Annex 3.16. Telephone Script (Liquidation)*; Annex 3.17. Bank Intervention Managers Book Table of Contents*; Annex 3.18. Inventory Book of Assets and Liabilities; Annex 3.19. Estimated Loss in Assets Form*; Annex 3.20. Cash Count Sheets*; Annex 3.21. Asset Review Sheet*"]
[{"$nulls":4},"Annex 3.22. Bank Account Reconciliation Guidelines Annex 3.23. Subsidiary Due Diligence Review Checklist*; Annex 3.24. Business and Disposition Plan; Chapter 4 Conservatorship Operations; 4.1. Placing a Bank in Conservatorship; Annex 4.1. Funds Flow Analysis; Annex 4.2. Contingency Funding Plan Summary*; Operations and Policies; Immediate Concerns; Ongoing Operations; Chapter 5 Final Resolution; 5.1. Open Bank Assistance; Resolution Preparation; Marketing Strategy; 5.1. Summary of a Typical Purchase and Assumption Transaction; 5.2. Assuming Bank Purchase and Assumption Example"]
[{"$nulls":4},"5.3. \"Bridge\" Bank Purchase and Assumption Example"]
[null,null,null,"Sommario/riassunto","This manual addresses problem bank resolution from the time a bank is identified as being in financial trouble through intervention to liquidation. It comes with an interactive CD-Rom from which users can download and tailor documents to use in their own closing processes. The book draws on the author’s lengthy career as a bank liquidator for the Federal Deposit Insurance Corporation and Resolution Trust Corporation and his worldwide consulting experience with the IMF and other international organizations."]