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[null,"1.","Record Nr.",null,"UNINA9910958338003321"]
[null,null,"Autore",null,"Taylor Jim <1947->"]
[null,null,"Titolo",null,"Selling to the new elite : discover the secret to winning over your wealthiest prospects / / Jim Taylor, Stephen Kraus, and Doug Harrison"]
[null,null,"Pubbl/distr/stampa",null,"New York, : AMA, 2011"]
[null,null,"ISBN",null,"9786613023421"]
[{"$nulls":4},"9781283023429"]
[{"$nulls":4},"1283023423"]
[{"$nulls":4},"9780814416549"]
[{"$nulls":4},"0814416543"]
[null,null,"Edizione",null,"[1st edition]"]
[null,null,"Descrizione fisica",null,"1 online resource (272 p.)"]
[null,null,"Disciplina",null,"658.85"]
[null,null,"Soggetti",null,"Affluent consumers"]
[{"$nulls":4},"Customer relations"]
[{"$nulls":4},"Selling"]
[{"$nulls":4},"Electronic books."]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Includes index."]
[null,null,null,"Nota di bibliografia","Includes bibliographical references and index."]
[null,null,"Nota di contenuto",null,"Contents; List of Figures; List of Tables; Acknowledgments; Introduction; CHAPTER ONE: The Desire to Acquire; CHAPTER TWO: The Passion of the Salesperson; CHAPTER THREE: The Passion of the Prospect; CHAPTER FOUR: The Passion of the Product; CHAPTER FIVE: Theory into Practice: Thirteen Expressions of Passion in Selling; CHAPTER SIX: From Passion to Execution; APPENDIX: Our Methodologies for Studying the Affluent and Wealthy; Notes; Index; About the Authors"]
[null,null,null,"Sommario/riassunto","The New Elite exposed the lives and minds of America's richest people. Now, the authors reveal what and how these titans of wealth buy...and how to sell to them."]