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[null,"1.","Record Nr.",null,"UNINA9910958296803321"]
[null,null,"Autore",null,"Kraut Richard <1944->"]
[null,null,"Titolo",null,"What is good and why : the ethics of well-being / / Richard Kraut"]
[null,null,"Pubbl/distr/stampa",null,"Cambridge, MA, : Harvard University Press, 2007"]
[null,null,"ISBN",null,"9780674027084"]
[{"$nulls":4},"0674027086"]
[null,null,"Descrizione fisica",null,"1 online resource (304 p.)"]
[null,null,"Classificazione",null,"CC 7200"]
[null,null,"Disciplina",null,"171/.3"]
[null,null,"Soggetti",null,"Good and evil"]
[{"$nulls":4},"Well-being"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Originally published: 2007."]
[null,null,null,"Nota di bibliografia","Includes bibliographical references (p. 275-279) and index."]
[null,null,"Nota di contenuto",null,"Frontmatter -- Contents -- Acknowledgments -- ONE. In Search of Good -- TWO. Good, Conation, and Pleasure -- THREE. Prolegomenon to Flourishing -- FOUR. The Sovereignty of Good -- Works Cited -- Index"]
[null,null,null,"Sommario/riassunto","What is good, how do we know, and how important is it? In this book, one of our most respected analytical philosophers reorients these questions around the notion of what causes human beings to flourish. Observing that we can sensibly address what is good for plants and animals no less than what is good for people, Kraut applies a general principle to the entire living world: what is good for complex organisms consists in the exercise of their natural powers."]
[null,"2.","Record Nr.",null,"UNINA9910903797003321"]
[null,null,"Autore",null,"Strauss Ralf"]
[null,null,"Titolo",null,"Data-Driven Customer Engagement : Mastering MarTech Strategies for Success / / by Ralf Strauss"]
[null,null,"Pubbl/distr/stampa",null,"Cham : , : Springer Nature Switzerland : , : Imprint : Springer, , 2024"]
[null,null,"ISBN",null,"9783031642951"]
[{"$nulls":4},"3031642953"]
[null,null,"Edizione",null,"[1st ed. 2024.]"]
[null,null,"Descrizione fisica",null,"1 online resource (350 pages)"]
[null,null,"Disciplina",null,"658.800285"]
[null,null,"Soggetti",null,"Telemarketing"]
[{"$nulls":4},"Internet marketing"]
[{"$nulls":4},"Business information services"]
[{"$nulls":4},"Communication and traffic"]
[{"$nulls":4},"Digital Marketing"]
[{"$nulls":4},"IT in Business"]
[{"$nulls":4},"Media Industries"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,"Nota di contenuto",null,"MarTech ... The Via Dolorosa Into Data-Driven Customer Interaction -- The Strategic Imperative ... Providing the Groundwork -- Let the MarTech Music Play ... Development Phases of the MarTech Universe -- I Go Where True (Money) Love Goes - Budgets and Market Potentials in MarTech -- Data Readiness and Data Strategies ... Without Data, You Are Just Another Person With an Opinion -- Online Data Protection According to GDPR - Or: What Is Actually (Still) Allowed? (Dr. Simon Menke) -- Measurement and KPI Optimization ... Oldie, But Goldie -- Pandora's AI Box - The AI Tsunami Is Rolling in -- CRM Meets Customer Experience - Moments of Truth for the Customer -- The New Media Imperative -- On the Way to Composability - The Changing Role of IT -- The Organisation Remains the Digital Construction Site -- Case Studies - Lessons Learned from Other Companies -- Steps Towards Marketing Tech Strategy and Implementation."]
[null,null,null,"Sommario/riassunto","Embark on a journey through the rapidly evolving landscape of Marketing Technology (MarTech) with this comprehensive guide. From understanding the strategic imperatives driving MarTech adoption to navigating the intricacies of data-driven customer interaction, this "]
[{"$nulls":4},"book provides invaluable insights and practical strategies. Explore topics ranging from budget allocation and market potential to data readiness and GDPR compliance, gaining a deep understanding of key concepts and best practices. Whether you're grappling with the complexities of AI integration or seeking to optimize measurement and KPIs, this book equips you with the knowledge and tools needed to thrive in today's digital marketing environment. With decades of industry experience, Ralf Strauss offers in this book a roadmap for success, empowering marketers to navigate the challenges and seize the opportunities presented by MarTech innovation. ."]