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[null,"1.","Record Nr.",null,"UNINA9910790520803321"]
[null,null,"Autore",null,"Holloman Christer"]
[null,null,"Titolo",null,"The social media MBA in practice : an essential collection of inspirational case studies to influence your social media strategy / / Christer Holloman"]
[null,null,"Pubbl/distr/stampa",null,"Hoboken : , : Wiley, , 2013"]
[null,null,"ISBN",null,"1-118-52451-9"]
[{"$nulls":4},"1-118-52452-7"]
[null,null,"Edizione",null,"[1st edition]"]
[null,null,"Descrizione fisica",null,"1 online resource (319 p.)"]
[null,null,"Classificazione",null,"BUS090010"]
[null,null,"Disciplina",null,"658.8/72"]
[null,null,"Soggetti",null,"Internet marketing"]
[{"$nulls":4},"Social media"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Includes index."]
[null,null,"Nota di contenuto",null,"part I. Set-up -- part II. Social media strategy -- part III. Social by department."]
[null,null,null,"Sommario/riassunto","\"The inside information that marketers and social media practitioners have been dying to get hands onIt seems like every day another self-appointed social media \"guru\" appears on the scene, offering to sell you his or her \"surefire\" cure for what ails you. Don't you think it's time you heard from the real experts--i.e., folks like you who are responsible for delivering their companies' social media strategies? Based on extensive interviews with marketing, media and networking professionals at many of today's most admired brands and companies, this book provides you with detailed examples of the social media strategies in place at, among others, Virgin Atlantic, Barclays, Skype, Dell, John Lewis, Ranstad, Honda, HP, E.con, and Chevrolet.  The most comprehensive set of \"blueprints\" available in one book for delivering social media strategies more successfully  Includes in-depth case studies packed with hand-on-advice that you can put to work in your company immediately  Covers all-important strategic social media activities--from improving relationships with customers to generating more sales, product testing to team building  The Companion Website features a gold mine of additional material, updates, war stories and much more\"--"]
[null,"2.","Record Nr.",null,"UNINA9910957473203321"]
[null,null,"Autore",null,"Johnston Roy H. W. <1930->"]
[null,null,"Titolo",null,"Century of endeavour : a biographical and autobiographical view of the 20th century in Ireland / / Roy H.W. Johnston"]
[null,null,"Pubbl/distr/stampa",null,"Bethesda, Md., : Academica Press, 2003"]
[null,null,"Descrizione fisica",null,"1 online resource (584 p.)"]
[null,null,"Collana",null,"Irish research series ; ; 46"]
[null,null,"Disciplina",null,"941.7082/092/2"]
[null,null,"Soggetti",null,"Ireland History"]
[{"$nulls":4},"Ireland History 20th century"]
[{"$nulls":4},"Ireland History 20th century Biography"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Bibliographic Level Mode of Issuance: Monograph"]
[null,null,null,"Nota di bibliografia","Includes bibliographical references and index."]
[null,null,null,"Sommario/riassunto","This work is the study of a family's century long involvement with Irish self rule and political freedom. Joe Johnston (1890-1972), from a Tyrone Presbyterian small-farm background, had 3 elder brothers who made their careers in the Indian Civil Service. The family were 'Home Rule within the Empire' supporters in the Ulster liberal tradition. After studying classics and ancient history in Trinity College Dublin (TCD) and then in Oxford, JJ became a Fellow of Trinity in 1913. He then published his anti-Carson book Civil War in Ulster, attacking the process which culminated in the 1914 Larne gun-running. He contributed significantly to the emergent national movement. He wrote critically about 1930s economic policies, and went on the serve in the Irish Senate/Sennad from 1939 to 1954. His son RJ (b.1929) was a pioneer of the student left in TCD in the 1940s, and was associated with the post-war attempt to bring European Marxist thinking into the Irish labour movement, with the foundation of the Irish Workers League in 1948. After a period in London in the early 1960s, he returned to Dublin, this time as a research scientist, and helped Cathal Goulding in his attempt to get the 1960s generation of republicans to go political, in a democratic left-wing mode, decoupling from the Stalinist incubus. He helped set the stage for the emergence of the Civil Rights approach to reform in Northern politics, as a means of opening up an all-Ireland perspective. His opponents in the Republican movement,the Provisionals, opted for violence . In the ensuing decades he participated "]
[{"$nulls":4},"in various politicising processes which may, in the end, show the counter-productive nature of the role of the gun in politics, in Ireland and elsewhere. Roy Johnston lives in Dublin and continues to be politically active. \"An important addition to any library of 20th century Irish Studies\" Professor J.Skelly"]