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[null,"1.","Record Nr.",null,"UNINA9910956932603321"]
[null,null,"Autore",null,"Schneiders Sascha"]
[null,null,"Titolo",null,"Apple's secret of success : traditional marketing vs. cult marketing / / Sascha Schneiders"]
[null,null,"Pubbl/distr/stampa",null,"Hamburg, : Diplomica Verlag, 2011"]
[null,null,"ISBN",null,"9783842802216"]
[{"$nulls":4},"3842802218"]
[null,null,"Edizione",null,"[1st ed.]"]
[null,null,"Descrizione fisica",null,"1 online resource (91 p.)"]
[null,null,"Disciplina",null,"658.87"]
[null,null,"Soggetti",null,"Branding (Marketing)"]
[{"$nulls":4},"Marketing"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Title from cover."]
[null,null,null,"Nota di bibliografia","Includes bibliographical references."]
[null,null,"Nota di contenuto",null,"Apple's Secret Of Success; ABSTRACT; TABLE OF CONTENTS; List of figures; Abbreviations; 1 Introduction to the study; 2 LITERATURE REVIEW; 3 METHODOLOGY; 4 RESEARCH FINDINGS; 5 CONCLUSION; 6 BIBLIOGRAPHY; 7 APPENDIX"]
[null,null,null,"Sommario/riassunto","HauptbeschreibungThere is possibly no other company which is so casual and at the same time so powerful as the computer and entertainment manufacturer Apple. The company controls the online-music market, the market for portable music players and is now capturing the high-tech mobile phone market. Apple moves into new electronic markets with strong competitors, in order to monopolise them just a short time later.The CEO, Steve Jobs, has brought a brand into being that is different and at the same time mainstream. A strong magnetic brand which yields more influence in people's lif"]