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[null,"1.","Record Nr.",null,"UNINA9910956809603321"]
[null,null,"Autore",null,"Bouchet Patrick"]
[null,null,"Titolo",null,"Sport brands / / Patrick Bouchet, Dieter Hillairet and Guillaume Bodet"]
[null,null,"Pubbl/distr/stampa",null,"Milton Park, Abingdon, Oxon, : Routledge, 2013"]
[{"$nulls":4},"Milton Park, Abingdon, Oxon : , : Routledge, , 2013"]
[null,null,"ISBN",null,"1-136-29183-0"]
[{"$nulls":4},"0-203-11466-3"]
[{"$nulls":4},"1-299-27882-5"]
[{"$nulls":4},"1-136-29184-9"]
[null,null,"Edizione",null,"[1st ed.]"]
[null,null,"Descrizione fisica",null,"1 online resource (209 p.)"]
[null,null,"Collana",null,"Routledge sports marketing"]
[null,null,"Disciplina",null,"796.06"]
[null,null,"Soggetti",null,"Sports - Marketing"]
[{"$nulls":4},"Professional sports - Economic aspects"]
[{"$nulls":4},"Sports - Economic aspects"]
[{"$nulls":4},"Sports - Social aspects"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Description based upon print version of record."]
[null,null,null,"Nota di bibliografia","Includes bibliographical references and index."]
[null,null,"Nota di contenuto",null,"Cover; SPORT BRANDS; Copyright; CONTENTS; LIST OF FIGURES AND TABLES; PREFACE; INTRODUCTION: Concepts, values and contextual framing; The difficult objectification of sport brands; The diversity of brand theories; Brand and brand equity in terms of business and consumer; 1 THE GREAT VARIETY OF SPORT BRANDS; Classical brands; Sport-specific brands; Certification and label brands; 2 THE TANGIBLE INFLUENCE OF SPORT BRANDS; The weight and impact of sport brands; The sport brands' influence on consumerism; The influence of sports products; 3 THE INTANGIBLE INFLUENCE OF SPORT BRANDS"]
[{"$nulls":4},"The social and cultural influence of sport brandsCultural differences and sport brands consumption; Sport brands' identity and perceptions; 4 SUBCULTURES, COMMUNITIES AND SPORT BRANDS; The influence of social subcultures; The influence of sporting subcultures; The influence of sport brands' communities; 5 THE ECONOMIC AND SOCIAL VALUE OF SPORT BRANDS; Brands as drivers for companies' profitability; Sport brands innovation; Ethical and responsible sport brands' practices; 6 SPORT BRANDS' GROWTH STRATEGIES; Brand positioning and strategy; Vertical integration strategies"]
[{"$nulls":4},"Sport brands' extension strategiesLicensing and co-branding; 7 SPORT "]
[{"$nulls":4},"BRANDS' THREATS; Countering sport brands' aging; The pitfalls of excessive marketing; Resisting parasitism, boycott, social criticism and counterfeiting; CONCLUSION; NOTES; REFERENCES; INDEX"]
[null,null,null,"Sommario/riassunto","Sport brands are a central element of modern sport business and a ubiquitous component of contemporary global culture. This groundbreaking book offers a complete analysis of the topic of sport brands from both a marketing management approach (strategy and implementation) and a psycho-sociological approach (consumption and wider society). In doing so it explores both supply and demand sides, offering a complete introduction to the nature, purpose and value of sport brands not found in any other sports marketing text.The book covers the whole heterogeneity of sport brands, going"]