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[null,"1.","Record Nr.",null,"UNINA9910955385403321"]
[null,null,"Autore",null,"Moore Karl <1955-, >"]
[null,null,"Titolo",null,"Marketing : the basics / / Karl Moore and Niketh Pareek"]
[null,null,"Pubbl/distr/stampa",null,"London ; ; New York : , : Routledge, , 2010"]
[null,null,"ISBN",null,"1-135-22590-7"]
[{"$nulls":4},"1-134-17889-1"]
[{"$nulls":4},"1-135-22591-5"]
[{"$nulls":4},"1-282-44409-3"]
[{"$nulls":4},"9786612444098"]
[{"$nulls":4},"0-203-87034-4"]
[null,null,"Edizione",null,"[2nd ed.]"]
[null,null,"Descrizione fisica",null,"1 online resource (246 p.)"]
[null,null,"Collana",null,"The basics"]
[null,null,"Classificazione",null,"85.40"]
[null,null,"Disciplina",null,"658.8"]
[null,null,"Soggetti",null,"Consumer behavior - Research"]
[{"$nulls":4},"Export marketing - Management"]
[{"$nulls":4},"Marketing research"]
[{"$nulls":4},"Marketing - Management"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Description based upon print version of record."]
[null,null,null,"Nota di bibliografia","Includes bibliographical references and index."]
[null,null,"Nota di contenuto",null,"BOOK COVER; TITLE; COPYRIGHT; CONTENTS; LIST OF ILLUSTRATIONS; INTRODUCTION; 1 WHAT IS MANAGEMENT?; 2 MARKETING AS A CORPORATE FUNCTION; 3 SEGMENTATION, TARGETING AND POSITIONING; 4 ONLINE MARKETING; 5 PRODUCT AND PLACEMENT; 6 PRICE; 7 PROMOTION; 8 PEOPLE; 9 MARKET RESEARCH: SEEKING DEEP INSIGHT INTO THE CUSTOMER'S WORLD AND MIND; 10 GLOBAL MARKETING; GLOSSARY; INDEX"]
[null,null,null,"Sommario/riassunto","'...a punchy, stripped-down version of what marketing is all about.' - The Times Higher Education Supplement If you have a product you're looking to market, or you're seeking to learn more about the potential of online marketing, Marketing: The Basics tells you everything you need to know about the techniques marketers use to push their product to the 'tipping point'. The essentials of e-commerce are explored and explained, along side more traditional marketing approaches in this revised and updated new edition. This book: <LI"]