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[null,"1.","Record Nr.",null,"UNINA9910954874403321"]
[null,null,"Autore",null,"Kotler Philip"]
[null,null,"Titolo",null,"Chaotics : the business of managing and marketing in the age of turbulence / / Philip Kotler and John A. Caslione"]
[null,null,"Pubbl/distr/stampa",null,"New York, : American Management Association, c2009"]
[null,null,"ISBN",null,"1-282-09130-1"]
[{"$nulls":4},"9786612091308"]
[{"$nulls":4},"0-8144-1524-5"]
[null,null,"Edizione",null,"[1st ed.]"]
[null,null,"Descrizione fisica",null,"1 online resource (225 p.)"]
[null,null,"Disciplina",null,"658"]
[null,null,"Soggetti",null,"Business cycles"]
[{"$nulls":4},"Globalization"]
[{"$nulls":4},"Management"]
[{"$nulls":4},"Marketing"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Description based upon print version of record."]
[null,null,null,"Nota di bibliografia","Includes bibliographical references and index."]
[null,null,"Nota di contenuto",null,"Contents; Preface; Introduction; 1 THE WORLD HAS ENTERED A NEW ECONOMIC STAGE: FROM NORMALITY TO TURBULENCE; 2 MANAGEMENT'S WRONG RESPONSES TO TURBULENCE NOW BECOME DANGEROUS; 3 THE CHAOTICS MODEL: MANAGING VULNERABILITY AND OPPORTUNITY; 4 DESIGNING MANAGEMENT SYSTEMS FOR RESILIENCE; 5 DESIGNING MARKETING SYSTEMS FOR RESILIENCE; 6 THRIVING IN THE AGE OF TURBULENCE: ACHIEVING BUSINESS ENTERPRISE SUSTAINABILITY; Notes; Index; About the Authors"]
[null,null,null,"Sommario/riassunto","We have entered into an entirely new era, an age of increasingly frequent and intense periods of turbulence in the global economy. Unlike past recessions, today's crises have precipitated a need for businesses to develop a new mindset, one that takes into account intermittent periods of disturbance, allowing them to thrive while under the constant threat of chaos. Chaotics presents a revolutionary set of guidelines designed to help businesses:  detect sources of turbulence  prepare scenarios  predict resulting vulnerabilities and opportunities  develop responses to ensure long-term resilie"]