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[null,"1.","Record Nr.",null,"UNINA9910954511103321"]
[null,null,"Autore",null,"Martinez Onaindia Carlos"]
[null,null,"Titolo",null,"Designing B2B brands : lessons from Deloitte and 182,000 brand managers / / Carlos Martinez Onaindia & Brian Resnick"]
[null,null,"Pubbl/distr/stampa",null,"Hoboken, N.J., : Wiley, c2013"]
[null,null,"ISBN",null,"9781299242470"]
[{"$nulls":4},"1299242472"]
[{"$nulls":4},"9781118554432"]
[{"$nulls":4},"1118554434"]
[null,null,"Edizione",null,"[1st ed.]"]
[null,null,"Descrizione fisica",null,"1 online resource (225 p.)"]
[null,null,"Disciplina",null,"658.8/27"]
[null,null,"Soggetti",null,"Branding (Marketing) - Management"]
[{"$nulls":4},"Brand name products - Management"]
[{"$nulls":4},"Corporate image"]
[{"$nulls":4},"Logos (Symbols) - Design"]
[{"$nulls":4},"Trademarks - Design"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Includes index."]
[null,null,"Nota di contenuto",null,"Designing B2B Brands: Lessons from Deloitte and 195,000 brand managers; Contents; Section 1: Defining it; What is branding?; What is brand identity?; B2B versus B2C branding; The \"brandscape\"; Brand strategy; Brand architecture; Brand purpose; Brand positioning; Brand experience; Brand engagement; Brand measurement; Section 2: Building it; Name; Tagline; Tone of voice; Logo; Color; Typography; Imagery; Composition; Iconography; Information graphics; Sound; Section 3: Using it; Business materials; Presentations; Brochureware; Magazines and newspapers; Reviews and reports; Proposals; Packaging"]
[{"$nulls":4},"One-time materialsAdvertising; Sponsorships; Electronic communications; Websites; Mobile apps; Social Media; Audiovisuals; Office environments; Events and exhibitions; Merchandise; Section 4: Defending it; Brand asset management; Brand compliance; Brand champions; Designers and networks; Rollout strategies; Workshops and education; Evolving the system; Image credits; The authors; Index"]
[null,null,null,"Sommario/riassunto","\"As an in-depth explanation of one organisation's brand strategy, this guide is both fascinating and full of useful insights.\" - The CA magazine (UK)Get tactical insight from the top business-to-business "]
[{"$nulls":4},"branding experts-and gain a global presence  This comprehensive manual lays out the steps necessary for creating an iconic global identity. It uses the lessons and inside knowledge of Deloitte, the world's largest professional services organization, to help other business-to-business operations deliver a high-impact, value-added brand experience.  This book will"]
[null,"2.","Record Nr.",null,"UNINA9910954181303321"]
[null,null,"Autore",null,"Moens Marie-Francine <1957->"]
[null,null,"Titolo",null,"Automatic indexing and abstracting of document texts / / by Marie-Francine Moens"]
[null,null,"Pubbl/distr/stampa",null,"Boston, : Kluwer Academic Publishers, c2000"]
[null,null,"ISBN",null,"9780306470172"]
[{"$nulls":4},"9786610205882"]
[{"$nulls":4},"9781280205880"]
[{"$nulls":4},"1280205881"]
[{"$nulls":4},"0306470179"]
[{"$nulls":4},"9780306470179"]
[null,null,"Edizione",null,"[1st ed. 2002.]"]
[null,null,"Descrizione fisica",null,"1 online resource (282 p.)"]
[null,null,"Collana",null,"The Kluwer international series on information retrieval ; ; 6"]
[null,null,"Disciplina",null,"025.3/0285"]
[null,null,"Soggetti",null,"Automatic indexing"]
[{"$nulls":4},"Automatic abstracting"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Description based upon print version of record."]
[null,null,null,"Nota di bibliografia","Includes bibliographical references (p. p. [237]-260) and index."]
[null,null,"Nota di contenuto",null,"The Indexing and Abstracting Environment -- The Need for Indexing and Abstracting Texts -- The Attributes of Text -- Text Representations and Their Use -- Methods of Automatic Indexing and Abstracting -- Automatic Indexing: The Selection of Natural Language Index Terms -- Automatic Indexing: The Assignment of Controlled Language Index Terms -- Automatic Abstracting: The Creation of Text Summaries -- Applications -- Text Structuring and Categorization When Summarizing Legal Cases -- Clustering of Paragraphs When Summarizing Legal Cases -- The Creation of Highlight Abstracts of Magazine Articles -- The Assignment of Subject Descriptors to Magazine Articles."]
[null,null,null,"Sommario/riassunto","Automatic Indexing and Abstracting of Document Texts summarizes the latest techniques of automatic indexing and abstracting, and the results of their application. It also places the techniques in the context of the study of text, manual indexing and abstracting, and the use of the indexing descriptions and abstracts in systems that select documents or information from large collections. Important sections of the book consider the development of new techniques for indexing and abstracting. The techniques involve the following: using text grammars, learning of the themes of the texts including the identification of "]
[{"$nulls":4},"representative sentences or paragraphs by means of adequate cluster algorithms, and learning of classification patterns of texts. In addition, the book is an attempt to illuminate new avenues for future research. Automatic Indexing and Abstracting of Document Texts is an excellent reference for researchers and professionals working in the field of content management and information retrieval."]