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[null,"1.","Record Nr.",null,"UNINA9910953321203321"]
[null,null,"Autore",null,"Curry Jeffrey E. <1953->"]
[null,null,"Titolo",null,"A short course in international marketing : approaching and penetrating the global marketplace / / Jeffrey Edmund Curry"]
[null,null,"Pubbl/distr/stampa",null,"Petaluma, CA, : World Trade Press, c2009"]
[null,null,"ISBN",null,"9781607800798"]
[{"$nulls":4},"1607800799"]
[null,null,"Edizione",null,"[3rd ed.]"]
[null,null,"Descrizione fisica",null,"1 online resource (192 p.)"]
[null,null,"Collana",null,"The Short course in international trade series"]
[null,null,"Disciplina",null,"658.8"]
[{"$nulls":4},"658.8/48"]
[{"$nulls":4},"658.848"]
[null,null,"Soggetti",null,"Export marketing"]
[{"$nulls":4},"Global business"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Description based upon print version of record."]
[null,null,null,"Nota di bibliografia","Includes bibliographical references (p. 184)."]
[{"$nulls":4},"Includes web resources."]
[null,null,"Nota di contenuto",null,"International Marketing; Introduction; Table of Contents; Chapter 1: Marketing Basics; Chapter 2: Elements of the Marketplace; Chapter 3: The Dimensions of International Marketing; Chapter 4: International Trade; Chapter 5: The Role of Governments; Chapter 6: The Role of Cultural Forces; Chapter 7: Developing Products for the Foreign Market; Chapter 8: Market Research; Chapter 9: Preparing for Market Entry; Chapter 10: Developing Distribution; Chapter 11: Advertising and Promotions; Chapter 12: Making Contact: Different Products and Promotions; Chapter 13: Staffing the New Market"]
[{"$nulls":4},"Chapter 14: Evaluating PerformanceChapter 15: The Marketing Plan; Chapter 16: The Marketing Audit; Chapter 17: Glossary; Chapter 18: Resources"]
[null,null,null,"Sommario/riassunto","A Short Course in International Marketing will transform your export operation into a market-driven, profit-making enterprise by explaining how to employ international marketing methods and strategies used by successful firms worldwide."]