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[null,"1.","Record Nr.",null,"UNINA9910786257003321"]
[null,null,"Autore",null,"Martinez Onaindia Carlos"]
[null,null,"Titolo",null,"Designing B2B brands [[electronic resource] ] : lessons from Deloitte and 182,000 brand managers / / Carlos Martinez Onaindia & Brian Resnick"]
[null,null,"Pubbl/distr/stampa",null,"Hoboken, N.J., : Wiley, c2013"]
[null,null,"ISBN",null,"1-299-24247-2"]
[{"$nulls":4},"1-118-55443-4"]
[null,null,"Descrizione fisica",null,"1 online resource (225 p.)"]
[null,null,"Disciplina",null,"658.8/27"]
[null,null,"Soggetti",null,"Branding (Marketing) - Management"]
[{"$nulls":4},"Brand name products - Management"]
[{"$nulls":4},"Corporate image"]
[{"$nulls":4},"Logos (Symbols) - Design"]
[{"$nulls":4},"Trademarks - Design"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Includes index."]
[null,null,"Nota di contenuto",null,"Designing B2B Brands: Lessons from Deloitte and 195,000 brand managers; Contents; Section 1: Defining it; What is branding?; What is brand identity?; B2B versus B2C branding; The \"brandscape\"; Brand strategy; Brand architecture; Brand purpose; Brand positioning; Brand experience; Brand engagement; Brand measurement; Section 2: Building it; Name; Tagline; Tone of voice; Logo; Color; Typography; Imagery; Composition; Iconography; Information graphics; Sound; Section 3: Using it; Business materials; Presentations; Brochureware; Magazines and newspapers; Reviews and reports; Proposals; Packaging"]
[{"$nulls":4},"One-time materialsAdvertising; Sponsorships; Electronic communications; Websites; Mobile apps; Social Media; Audiovisuals; Office environments; Events and exhibitions; Merchandise; Section 4: Defending it; Brand asset management; Brand compliance; Brand champions; Designers and networks; Rollout strategies; Workshops and education; Evolving the system; Image credits; The authors; Index"]
[null,null,null,"Sommario/riassunto","\"As an in-depth explanation of one organisation's brand strategy, this guide is both fascinating and full of useful insights.\" - The CA magazine (UK)Get tactical insight from the top business-to-business branding experts-and gain a global presence  This comprehensive manual lays out the steps necessary for creating an iconic global "]
[{"$nulls":4},"identity. It uses the lessons and inside knowledge of Deloitte, the world's largest professional services organization, to help other business-to-business operations deliver a high-impact, value-added brand experience.  This book will"]
[null,"2.","Record Nr.",null,"UNINA9910854595603321"]
[null,null,"Titolo",null,"Destra e Sinistra / a cura di Domenico De Masi ; [saggi di] Sergio Belardinelli ... [et al.]"]
[null,null,"Pubbl/distr/stampa",null,"Roma, : Paperfirst, 2023"]
[null,null,"ISBN",null,"9791255430308"]
[null,null,"Descrizione fisica",null,"204 p. ; 22 cm"]
[null,null,"Collana",null,"PF : Paper first"]
[null,null,"Disciplina",null,"320.5"]
[null,null,"Locazione",null,"FSPBC"]
[null,null,"Collocazione",null,"SOC 563"]
[null,null,"Lingua di pubblicazione",null,"Italiano"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,"3.","Record Nr.",null,"UNINA9910146300603321"]
[null,null,"Autore",null,"König Steffen <1961->"]
[null,null,"Titolo",null,"Derived Equivalences for Group Rings / / by Steffen König, Alexander Zimmermann"]
[null,null,"Pubbl/distr/stampa",null,"Berlin, Heidelberg : , : Springer Berlin Heidelberg : , : Imprint : Springer, , 1998"]
[null,null,"ISBN",null,"3-540-69748-9"]
[null,null,"Edizione",null,"[1st ed. 1998.]"]
[null,null,"Descrizione fisica",null,"1 online resource (X, 246 p.)"]
[null,null,"Collana",null,"Lecture Notes in Mathematics, , 1617-9692 ; ; 1685"]
[null,null,"Disciplina",null,"512.2"]
[null,null,"Soggetti",null,"Group theory"]
[{"$nulls":4},"K-theory"]
[{"$nulls":4},"Group Theory and Generalizations"]
[{"$nulls":4},"K-Theory"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Bibliographic Level Mode of Issuance: Monograph"]
[null,null,null,"Nota di bibliografia","Includes bibliographical references (pages [233]-243) and index."]
[null,null,"Nota di contenuto",null,"Basic definitions and some examples -- Rickard's fundamental theorem -- Some modular and local representation theory -- Onesided tilting complexes for group rings -- Tilting with additional structure: twosided tilting complexes -- Historical remarks -- On the construction of triangle equivalences -- Triangulated categories in the modular representation theory of finite groups -- The derived category of blocks with cyclic defect groups -- On stable equivalences of Morita type."]
[null,null,null,"Sommario/riassunto","A self-contained introduction is given to J. Rickard's Morita theory for derived module categories and its recent applications in representation theory of finite groups. In particular, Broué's conjecture is discussed, giving a structural explanation for relations between the p-modular character table of a finite group and that of its \"p-local structure\". The book is addressed to researchers or graduate students and can serve as material for a seminar. It surveys the current state of the field, and it also provides a \"user's guide\" to derived equivalences and tilting complexes. Results and proofs are presented in the generality needed for group theoretic applications."]