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[null,"1.","Record Nr.",null,"UNINA990004093950403321"]
[null,null,"Autore",null,"Bartók, Béla <1881-1945>"]
[null,null,"Titolo",null,"Scritti sulla musica popolare / Bela Bartok ; a cura di Diego Carpitella ; prefazione di Zoltan Kodaly"]
[null,null,"Pubbl/distr/stampa",null,"Torino : Einaudi, 1955"]
[null,null,"Descrizione fisica",null,"305 p. : 1 tav. ripieg. ; 22 cm"]
[null,null,"Collana",null,"Collezione di studi religiosi, etnologici e psicologici ; 25"]
[null,null,"Disciplina",null,"781.7"]
[null,null,"Locazione",null,"FLFBC"]
[null,null,"Collocazione",null,"781.7 BAR 1"]
[null,null,"Lingua di pubblicazione",null,"Italiano"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,"2.","Record Nr.",null,"UNINA9910830850703321"]
[null,null,"Autore",null,"Groves Eric"]
[null,null,"Titolo",null,"The Constant Contact guide to email marketing [[electronic resource] /] / Eric Groves"]
[null,null,"Pubbl/distr/stampa",null,"Hoboken, New Jersey : , : John Wiley & Sons, , 2009"]
[null,null,"ISBN",null,"1-282-38494-5"]
[{"$nulls":4},"9786612384943"]
[{"$nulls":4},"1-118-27307-9"]
[{"$nulls":4},"0-470-61526-5"]
[null,null,"Edizione",null,"[1st edition]"]
[null,null,"Descrizione fisica",null,"1 online resource (225 p.)"]
[null,null,"Disciplina",null,"658.8"]
[{"$nulls":4},"658.872"]
[null,null,"Soggetti",null,"Internet marketing"]
[{"$nulls":4},"Electronic mail systems"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Description based upon print version of record."]
[null,null,"Nota di contenuto",null,"The Constant Contact Guide to Email Marketing; Contents; Acknowledgements; Chapter 1: The 40 \"Know It or Blow It\" Rules of Email Marketing; Ten Keys to Your Overall Email Marketing Success; Ten Things Your Customers Expect You to Do; Ten Ways to Get Your Business in Trouble with Email; Ten Reasons to Use an Email Marketing Service Provider; Chapter 2: The Power of Email Relationships; Building Customer Relationships with the Constant Contact Cycle; Four Examples and Rewards of Running a Relationship Business; Chapter 3: Making Money: The Economics of Email"]
[{"$nulls":4},"How to Maximize the Return on Your Email Marketing DollarsReaping the Soft Benefits of Email Marketing; Chapter 4: The Benefits of Permission-Based Email Marketing; Is Your Email Glamorous or Spam-orous?; Adhering to the CAN-SPAM Act; How Four Types of Permission Can Make or Break Your Strategy; Chapter 5: Building a Quality Email List; Finding Places to Make Valuable Connections; Mapping Out Your Connection Points; Tips for Maximizing Email Address Collection; Chapter 6: Making Your Email List More Valuable; Strike While the Iron Is Hot; Increasing the Value of a List over Time"]
[{"$nulls":4},"Chapter 7: The Three Rules of Valuable Email ContentRule 1: Work Off a Plan; Rule 2: It's Not About You; Rule 3: Choose a Variety of Sources for Your Content; Chapter 8: Creating Email Content That Leads to Action; "]
[{"$nulls":4},"Tying Email Content to Your Objectives; Writing Great Email Content; Calling for Action with Your Email Content; Inserting Action Links in Your Emails; Chapter 9: Looking Professional: Choosing an Effective Email Format; Determining Content-Appropriate Formats; Branding Emails Consistently; Ten Email Formats Every Business Should Know About"]
[{"$nulls":4},"Chapter 10: Making Introductions: Subject Lines, From Lines, and FrequencyEmail From Lines: Do I Know You?; Subject Lines: Do I Care?; Email Frequency and Length: Do I Have Time?; Chapter 11: Email Filters and Other Delivery Challenges; Email Filtering, Bouncing, and Blocking; Maximizing Delivery: Nontechnical Issues; Maximizing Delivery: Technical Issues; Chapter 12: Tracking and Improving Email Campaigns; Why Tracking Is Important for Building Relationships; How Tracking Works; What to Do About Tracking Data; Chapter 13: Collecting More Feedback with Surveys"]
[{"$nulls":4},"The Benefits of Ongoing FeedbackHow to Ask the Right Questions; Four Key Places to Collect Feedback; Chapter 14: Getting Beyond the Inbox; Creating and Managing an Email Archive; The Benefits of an Email Archive; About the Author; About Constant Contact; Index"]
[null,null,null,"Sommario/riassunto","The leading email marketing firm shows you how to create high-impact, low-cost campaigns Email marketing is an incredibly cost-effective way to establish and build relationships that drive business success. But, it can also be a challenge because the inbox is a hostile environment. Whether your email is noteworthy-or an annoying waste of your customer's time-depends on your ability to stick to stick the fundamentals of good marketing and authentic relationship building. The Constant Contact Guide to Email Marketing presents best practices and relationship-building principles"]