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[null,"1.","Record Nr.",null,"UNINA9910780082803321"]
[null,null,"Autore",null,"Ben-Ghiat Ruth"]
[null,null,"Titolo",null,"Fascist modernities : Italy, 1922-1945 / / Ruth Ben-Ghiat"]
[null,null,"Pubbl/distr/stampa",null,"Berkeley, : University of California Press, c2001"]
[null,null,"ISBN",null,"1-282-35790-5"]
[{"$nulls":4},"9786612357909"]
[{"$nulls":4},"0-520-24216-5"]
[{"$nulls":4},"0-520-93805-4"]
[{"$nulls":4},"1-59734-614-4"]
[null,null,"Descrizione fisica",null,"1 online resource (x, 317 pages)"]
[null,null,"Collana",null,"Studies on the history of society and culture ; ; 42"]
[null,null,"Disciplina",null,"945.091"]
[null,null,"Soggetti",null,"Fascism and culture - Italy - History"]
[{"$nulls":4},"Fascism - Italy - History"]
[{"$nulls":4},"Italy Politics and government 1922-1945"]
[{"$nulls":4},"Italy Intellectual life 20th century"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Nota di bibliografia","Includes bibliographical references (p. 277-304) and index."]
[null,null,"Nota di contenuto",null,"Front matter -- Contents -- List of Illustrations -- Acknowledgments -- Introduction -- 1. Toward a Fascist Culture -- 2. Narrating the Nation -- 3. Envisioning Modernity -- 4. Class Dismissed -- 5. Conquest and Collaboration -- 6. The Wars of Fascism -- Epilogue -- Notes -- Bibliography -- Index"]
[null,null,null,"Sommario/riassunto","Ruth Ben-Ghiat's innovative cultural history of Mussolini's dictatorship is a provocative discussion of the meanings of modernity in interwar Italy. Eloquent, pathbreaking, and deft in its use of a broad range of materials, this work argues that fascism appealed to many Italian intellectuals as a new model of modernity that would resolve the contemporary European crisis as well as long-standing problems of the national past. Ben-Ghiat shows that-at a time of fears over the erosion of national and social identities-Mussolini presented fascism as a movement that would allow economic development without harm to social boundaries and national traditions. She demonstrates that although the regime largely failed in its attempts to remake Italians as paragons of a distinctly fascist model of mass society, twenty years of fascism did alter the landscape of Italian cultural life. Among younger intellectuals in particular, the dictatorship left a legacy of practices and "]
[{"$nulls":4},"attitudes that often continued under different political rubrics after 1945."]
[null,"2.","Record Nr.",null,"UNINA9910830833403321"]
[null,null,"Autore",null,"Ryans Adrian B. <1945->"]
[null,null,"Titolo",null,"Beating low cost competition [[electronic resource] ] : how premium brands can respond to cut-price rivals beating the competition / / Adrian Ryans"]
[null,null,"Pubbl/distr/stampa",null,"Chichester, England ; ; Hoboken, NJ, : John Wiley & Sons, c2008"]
[null,null,"ISBN",null,"0-470-68761-4"]
[{"$nulls":4},"1-119-20650-2"]
[{"$nulls":4},"1-282-34949-X"]
[{"$nulls":4},"9786612349492"]
[{"$nulls":4},"0-470-74522-3"]
[null,null,"Descrizione fisica",null,"1 online resource (274 p.)"]
[null,null,"Disciplina",null,"658.4012"]
[{"$nulls":4},"658.827"]
[null,null,"Soggetti",null,"Product management"]
[{"$nulls":4},"Price cutting"]
[{"$nulls":4},"Brand choice"]
[{"$nulls":4},"Brand name products"]
[{"$nulls":4},"Marketing"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Description based upon print version of record."]
[null,null,null,"Nota di bibliografia","Includes bibliographical references and index."]
[null,null,"Nota di contenuto",null,"Beating Low Cost Competition; Contents; Preface; Acknowledgments; CHAPTER 1: The growing challenge from low cost competitors; CHAPTER 2: Why the threat from low cost competition is intensifying; CHAPTER 3: Understanding how low cost competitors play the game; CHAPTER 4: Realistically assessing the threat; CHAPTER 5: Confronting low cost competitors in the price value segment of the market; CHAPTER 6: Avoiding head-to-head competition with low cost competitors by playing a different game; CHAPTER 7: The leadership challenge; CHAPTER 8: An even more challenging future; References; Index"]
[null,null,null,"Sommario/riassunto","Low cost competitors, who offer \"good enough\" products and services at very attractive prices, are currently significantly impacting the businesses of many leading companies, and some are starting to \"move up\" to challenge the traditional companies in their core markets. It's only a matter of time before most companies will feel the pressure "]
[{"$nulls":4},"from these aggressive, cut-price competitors. Beating Low Cost Competition  offers a step-by-step structured approach to help executives in traditional companies with premium brands think through the options for responding to their low cost rivals a"]