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[null,"1.","Record Nr.",null,"UNINA9910830404203321"]
[null,null,"Titolo",null,"80th conference on glass problems / / S. K. Sundaram; American Ceramic Society"]
[null,null,"Pubbl/distr/stampa",null,"Hoboken, New Jersey : , : John Wiley & Sons, Incorporated : , : American Ceramic Society, , [2021]"]
[{"$nulls":4},"©2021"]
[null,null,"ISBN",null,"1-119-74492-X"]
[{"$nulls":4},"1-119-74493-8"]
[{"$nulls":4},"1-119-74491-1"]
[null,null,"Descrizione fisica",null,"1 online resource (193 pages) : illustrations"]
[null,null,"Disciplina",null,"666.1"]
[null,null,"Soggetti",null,"Glass"]
[{"$nulls":4},"Glass - Defects"]
[{"$nulls":4},"Glass manufacture"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Includes index."]
[null,null,null,"Sommario/riassunto","\"This volume is a collection of papers presented at the 80th year of the Glass Problems Conference (GPC) in 2018. The GPC continues the tradition of publishing the papers that goes back to 1934. The manuscripts included in this volume are reproduced as furnished by the presenting authors, but were reviewed prior to the presentation and submission by the respective session chairs. These chairs are also the members of the GPC Advisory Board.\"--"]
[null,"2.","Record Nr.",null,"UNINA9910265259503321"]
[null,null,"Titolo",null,"Iranian journal of electrical & electronic engineering"]
[null,null,"Pubbl/distr/stampa",null,"Tehran, Iran : , : Iran University of Science and Technology, , 2005-"]
[null,null,"Descrizione fisica",null,"1 online resource"]
[null,null,"Soggetti",null,"Electrical engineering"]
[{"$nulls":4},"Periodicals."]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Periodico"]
[null,null,null,"Note generali","Refereed/Peer-reviewed"]
[null,"3.","Record Nr.",null,"UNINA9910155144803321"]
[null,null,"Autore",null,"Galka Robert J."]
[null,null,"Titolo",null,"Customer relationship management : the foundation of contemporary marketing strategy / / Robert J. Galka and Roger J. Baran"]
[null,null,"Pubbl/distr/stampa",null,"New York ; ; London : , : Routledge, , 2017"]
[null,null,"ISBN",null,"1-315-68783-6"]
[{"$nulls":4},"1-317-41933-2"]
[{"$nulls":4},"1-317-41932-4"]
[null,null,"Edizione",null,"[Second edition.]"]
[null,null,"Descrizione fisica",null,"1 online resource (607 pages) : illustrations"]
[null,null,"Disciplina",null,"658.8/02"]
[{"$nulls":4},"658.802"]
[null,null,"Soggetti",null,"Customer relations - Management"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Revised edition of CRM, 2013."]
[null,null,null,"Nota di bibliografia","Includes bibliographical references and index."]
[null,null,"Nota di contenuto",null,"CRM theory and development -- Introduction to customer relationship management -- The history and development of CRM -- Relationship marketing and CRM -- Organization and CRM -- Data management and technology -- CRM and data management -- Technology and data platforms -- Database and customer data development -- Marketing strategy -- Business-to-business CRM -- Understanding the customer-company profit chain : satisfaction, loyalty, retention, and profits -- The CRM strategy cycle : acquisition, retention, and win-back -- Privacy and ethics considerations -- CRM evaluation -- CRM program measurement and tools -- CRM new horizons -- Social networking and CRM -- CRM trends, challenges, and opportunities."]
[null,null,null,"Sommario/riassunto","This book balances the behavioral and database aspects of customer relationship management, providing students with a comprehensive introduction to an often overlooked, but important aspect of marketing strategy. Baran and Galka deliver a book that helps students understand how an enhanced customer relationship strategy can differentiate an organization in a highly competitive marketplace. This edition has several new features:  Updates that take into account the latest research and changes in organizational dynamics, business-to-business relationships, social media, database management, and technology advances that impact CRM New material on big data and the use of mobile technology An overhaul of the social networking chapter, reflecting the true state of this dynamic aspect of customer relationship "]
[{"$nulls":4},"management today A broader discussion of the relationship between CRM and the marketing function, as well as its implications for the organization as a whole Cutting edge examples and images to keep readers engaged and interested A complete typology of marketing strategies to be used in the CRM strategy cycle: acquisition, retention, and win-back of customers  With chapter summaries, key terms, questions, exercises, and cases, this book will truly appeal to upper-level students of customer relationship management. Online resources, including PowerPoint slides, an instructor's manual, and test bank, provide instructors with everything they need for a comprehensive course in customer relationship management."]