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[null,"1.","Record Nr.",null,"UNINA9910143565303321"]
[null,null,"Titolo",null,"Consumer-centric category management [[electronic resource] ] : how to increase profits by managing categories based on consumer needs / / AC Nielsen, with John Karolefski and Al Heller"]
[null,null,"Pubbl/distr/stampa",null,"Hoboken, N.J., : John Wiley & Sons, Inc., c2006"]
[null,null,"ISBN",null,"1-118-42910-9"]
[{"$nulls":4},"1-119-20163-2"]
[{"$nulls":4},"1-280-28830-2"]
[{"$nulls":4},"9786610288304"]
[{"$nulls":4},"0-471-78517-2"]
[null,null,"Descrizione fisica",null,"1 online resource (370 p.)"]
[null,null,"Disciplina",null,"658.78"]
[{"$nulls":4},"658.834"]
[null,null,"Soggetti",null,"Retail trade - Management"]
[{"$nulls":4},"Consumers' preferences"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Includes index."]
[null,null,"Nota di contenuto",null,"Consumer-Centric Category Management: How to Increase Profits by Managing Categories Based on Consumer Needs; Foreword; Contents; Chapter 0: Introduction-Why Category Management Is More Important Than Ever; It's a Mad, Mad, Mad, Mad Marketplace!; Marketing Basics and Category Management; What Is the Purpose of This Book?; Who Should Read This Book?; Chapter 1: The Evolution of Category Management and the New State of the Art; Chapter 2: Category Management Begins with the Retailer's Strategy; Part II: The Eight Foundational Steps of Category Management"]
[{"$nulls":4},"Chapter 3: Step One: Define the Category Based on the Needs of Your Target MarketChapter 4: Step Two: Assign a Role to the Category That Best Supports the Retailer's Strategy; Chapter 5: Step Three: Assess the Category to Find Opportunities for Improvement; Chapter 6: Step Four: Set Performance Targets and Measure Progress with a Category Scorecard; Chapter 7: Step Five: Create a Marketing Strategy for the Category; Chapter 8: Step Six: Choose Tactics for Category Assortment, Pricing, Promotion, Merchandising, and Supply Chain Management; Chapter 9: Step Seven: Roll Out the Plan"]
[{"$nulls":4},"Chapter 10: Step Eight: Review the Category's Performance Regularly "]
[{"$nulls":4},"and Make Adjustments as NeededChapter 11: Bringing the Consumer into Category Management-A New Take on the Eight Steps; Chapter 12: General Mills-Going Beyond the Categories; Chapter 13: Big Y-Focusing on Implementation; Chapter 14: SUPERVALU-The Last Three Feet of Category Management; Chapter 15: CROSSMARK-Just the Facts; Chapter 16: Acosta-Multiplying the Impact of Category Management; Chapter 17: Chiquita-Extending Category Management to Perishables"]
[{"$nulls":4},"Chapter 18: The Hershey Company-Linking Consumer Insights and Customer StrategyChapter 19: Miller Brewing-Tapping Category Management for Competitive Advantage; Chapter 20: Hewlett-Packard-Taking Category Management beyond Traditional CPG; Chapter 21: Lessons Learned from the Real World; Chapter 22: ProactiveCategory Management; Chapter 23: Linking Category Management and Loyalty Marketing; Chapter 24: The New Category Management Emerges; Acknowledgments; Index"]
[null,null,null,"Sommario/riassunto","In some parts of the world, especially in developing markets, category management today remains a stretch goal - a new idea full of untapped potential. In other areas, the original eight-step process that emerged in the late 1980's forms the foundation of many companies' approach to category management. In still others, particularly in developed countries like the U.S., the U.K., and others, refinements are being made - most of them designed to place consumer understanding front and center. New ideas are emerging - from \"\"trip management\"\" to \"\"aisle management\"\" to \"\"customer management.\"\""]
[null,"2.","Record Nr.",null,"UNINA9910830108303321"]
[null,null,"Autore",null,"Grasshoff K"]
[null,null,"Titolo",null,"Methods of seawater analysis [[electronic resource] /] / Klaus Grasshoff, Klaus Kremling, Manfred Ehrhardt"]
[null,null,"Pubbl/distr/stampa",null,"Weinheim, : Wiley VCH, 1999"]
[null,null,"ISBN",null,"1-282-27907-6"]
[{"$nulls":4},"9786612279072"]
[{"$nulls":4},"3-527-61398-6"]
[{"$nulls":4},"3-527-61399-4"]
[null,null,"Edizione",null,"[3rd, completely rev. and extended ed.]"]
[null,null,"Descrizione fisica",null,"1 online resource (634 p.)"]
[null,null,"Disciplina",null,"551.46/01"]
[{"$nulls":4},"551.4601"]
[null,null,"Soggetti",null,"Seawater - Analysis"]
[{"$nulls":4},"Oceanography"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Description based upon print version of record."]
[null,null,null,"Nota di bibliografia","Includes bibliographies and index."]
[null,null,"Nota di contenuto",null,"Methods of Seawater Analysis; Contents; List of contributors; 1 Sampling; 1.1 Introduction; 1.2 Sampling strategy; 1.3 Sampling techniques; 1.3.1 Surface water sampling; 1.3.2 Water samplers for major hydrochemical variables; 1.3.3 Water samplers for trace constituents; 1.3.3.1 Trace elements; 1.3.3.2 Trace organic compounds; 1.3.4 Specific samplers; 1.3.5 Collection of marine particles; 1.3.5.1 Collection of suspended particulate matter (SPM); 1.3.5.2 Collection of sinking particulates; 1.4 Sampling errors; 1.5 Quality control; 1.5.1 Precision; 1.5.2 Accuracy; 1.5.3 Limit of detection"]
[{"$nulls":4},"References to Chapter 12 Filtration and storage; 2.1 Filtration; 2.1.1 General remarks; 2.1.2 Filters; 2.1.3 Filtration techniques; 2.1.3.1 Vacuum filtration; 2.1.3.2 Pressure filtration; 2.1.3.3 In situ filtration; 2.1.3.4 Centrifugation; 2.2 Storage; 2.2.1 General remarks; 2.2.2 Storage for the determination of major compounds; 2.2.3 Storage for the determination of nutrients; 2.2.3.1 General remarks; 2.2.3.2 Refrigeration; 2.2.3.3 Poisoning; 2.2.4 Storage for the determination of trace elements; References to Chapter 2; 3 Determination of salinity; 3.1 Introduction"]
[{"$nulls":4},"3.2 Symbols and abbreviations3.3 Definition of salinity; 3.3.1 Early concepts; 3.3.2 The practical salinity scale of 1978 (PSS78); 3.4 Measurement of the conductivity ratio; 3.5 Salinity from bench "]
[{"$nulls":4},"salinometers; 3.5.1 Purpose; 3.5.2 Standard seawater; 3.5.3 Sampling; 3.5.4 The Guildline AUTOSAL Model 8400 B; 3.5.5 The Beckman Model RS1O; 3.5.6 Data logging; 3.5.7 Substandards; 3.6 Salinity from in situ measurements: CTD profilers; 3.6.1 Principles; 3.6.2 Operation of CTD-rosette sampler systems; 3.6.3 Calibration; 3.6.4 Data processing; References to Chapter 3; 4 Determination of oxygen"]
[{"$nulls":4},"4.1 Introduction4.2 Principle of the determination; 4.3 Error sources and interferences; 4.4 Reagents; 4.5 Instruments; 4.6 Procedure; 4.6.1 Standardization of the thiosulphate solution; 4.6.2 Subsampling and fixation of dissolved oxygen; 4.6.3 Storage; 4.6.4 Titration; 4.6.5 Determination of the reagent blank; 4.6.6 Calculation of the result; 4.6.7 Accuracy and precision; References to Chapter 4; 5 Determination of hydrogen sulphide; 5.1 Introduction; 5.2 Units; 5.3 Analytical methods; 5.3.1 Method by Fonselius; 5.3.1.1 Reagents; 5.3.1.2 Special apparatus; 5.3.1.3 Sampling"]
[{"$nulls":4},"5.3.1.4 Preservation of samples5.3.1.5 Procedure; 5.3.1.6 Analysis; 5.3.1.7 Dilution of samples; 5.3.1.8 Standardization of the method; 5.3.1.9 Calibration of the method; 5.3.2 Method by Cline; 5.3.2.1 Reagents; 5.3.2.2 Special apparatus; 5.3.2.3 Sampling; 5.3.2.4 Procedure; 5.3.2.5 Analysis; 5.3.2.6 Standardization and calibration of the method; 5.3.3 Titration methods; 5.3.4 Methods using mercury compounds; References to Chapter 5; 6 Determination of thiosulphate and sulphur; 6.1 Introduction; 6.2 Principle of the determination of thiosulphate; 6.2.1 Apparatus; 6.2.2 Reagents"]
[{"$nulls":4},"6.2.3 Sampling and storage"]
[null,null,null,"Sommario/riassunto","Since the book first appeared in 1976, Methods of Seawater Analysis has found widespread acceptance as a reliable and detailed source of information. Its second extended and revised edition published in 1983 reflected the rapid pace of instrumental and methodological evolution in the preceding years. The development has lost nothing of its momentum, and many methods and procedures still suffering their teething troubles then have now matured into dependable tools for the analyst. This is especially evident for trace and ultra-trace analyses  of organic and inorganic seawater constituents which"]