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[null,"1.","Record Nr.",null,"UNINA9910829889003321"]
[null,null,"Autore",null,"Mazur Laura"]
[null,null,"Titolo",null,"Conversations with marketing masters [[electronic resource] /] / Laura Mazur and Louella Miles"]
[null,null,"Pubbl/distr/stampa",null,"Chichester ; ; Hoboken, NJ, : John Wiley, c2007"]
[null,null,"ISBN",null,"0-470-68750-9"]
[{"$nulls":4},"1-119-20925-0"]
[{"$nulls":4},"1-282-34553-2"]
[{"$nulls":4},"9786612345531"]
[{"$nulls":4},"0-470-06564-8"]
[null,null,"Descrizione fisica",null,"1 online resource (250 p.)"]
[null,null,"Disciplina",null,"658.8"]
[null,null,"Soggetti",null,"Marketing"]
[{"$nulls":4},"Marketing - Management"]
[{"$nulls":4},"Marketing personnel"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Description based upon print version of record."]
[null,null,null,"Nota di bibliografia","Includes bibliographical references and index."]
[null,null,"Nota di contenuto",null,"Philip Kotler : the founding father -- David Aaker : brand equity trailblazer -- Jean-Claude Larreche : marketing strategy master -- Regis Mckenna : the technology visionary -- Don Peppers and Martha Rogers : one-to-one gurus -- John Quelch : global marketing authority -- Al Ries : pioneer of positioning -- Don Schultz : integrated marketing communications innovator -- Patricia Seybold : customer experience expert -- Jack Trout : positioning pioneer -- Lester Wunderman : direct marketing missionary."]
[null,null,null,"Sommario/riassunto","Conversations with Marketing Masters offers new insights by gathering the collected wisdom of the most influential marketing thinkers of our age, each of whom has given a structured interview. Covering a wide range of issues and illustrating concepts with cases of success and failure, these seminal dialogues offer a rare look at what made each master great - and a glimpse of the marketing future. The Marketing Masters featured are Philip Kotler, David Aaker, Jean-Claude Larreche, Regis McKenna, Don Peppers, John Quelch, Al Ries, Martha Rogers, Don Schultz, Patricia Seybold, Jack Trout"]