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[null,"1.","Record Nr.",null,"UNISA990006045790203316"]
[null,null,"Autore",null,"COGLIOLO, Pietro"]
[null,null,"Titolo",null,"Codice sanitario e manuale giuridico dei medici condotti : raccolta di leggi, regolamenti, norme in materia sanitaria con commenti ampii, bibliografia, giurisprudenza / avv. Pietro Cogliolo"]
[null,null,"Pubbl/distr/stampa",null,"Milano ; Napoli [etc.] : Vallardi, [19..?]"]
[null,null,"Descrizione fisica",null,"XXVII, 556 p. ; 17 cm"]
[null,null,"Disciplina",null,"344.4504"]
[null,null,"Collocazione",null,"XV.2.C. 652"]
[null,null,"Lingua di pubblicazione",null,"Italiano"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,"2.","Record Nr.",null,"UNINA9910306614303321"]
[null,null,"Autore",null,"Koers Martin"]
[null,null,"Titolo",null,"Steuerung von Markenportfolios"]
[null,null,"Pubbl/distr/stampa",null,"Bern, : Peter Lang International Academic Publishers, 2018"]
[null,null,"ISBN",null,"9783631378922"]
[null,null,"Descrizione fisica",null,"1 online resource (320)"]
[null,null,"Soggetti",null,"Accounting"]
[{"$nulls":4},"Business studies: general"]
[{"$nulls":4},"Sales & marketing management"]
[{"$nulls":4},"Distribution & warehousing management"]
[null,null,"Lingua di pubblicazione",null,"Tedesco"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Sommario/riassunto","Angesichts der Individualisierung des Konsumentenverhaltens und der damit verbundenen Fragmentierung der Märkte nimmt die Mehrmarkenstrategie in vielen Branchen eine bedeutende Stellung ein. Neben vielfältigen Chancen offenbart eine parallele Führung mehrerer selbständiger Marken im gleichen Produktbereich jedoch hohe Risiken. Werden etwa die charakteristischen Unterschiede zwischen den Marken von den Nachfragern nicht mehr differenziert wahrgenommen, steigt die Gefahr einer Kannibalisierung der Marken durch gegenseitige Marktanteilssubstitution. Die Mehrmarkenstrategie setzt somit stets eine genaue Abwägung der mit weiteren Marken erzielbaren Mehrerlöse einerseits und der zusätzlichen Kosten andererseits voraus. Vor diesem Hintergrund werden in der Arbeit Ansatzpunkte eines Mehrmarkencontrolling zur wirksamen Umsetzung und systematischen Steuerung eines Markenportfolios aufgezeigt. Dabei erweist sich die Balanced Scorecard als ein wertvolles Steuerungsinstrument, um bisher isolierte Partialansätze des Markencontrolling schlüssig in ein Gesamtkonzept zu integrieren."]
[null,"3.","Record Nr.",null,"UNINA9910828810303321"]
[null,null,"Titolo",null,"The evangelical crackup? : the future of the Evangelical-Republican coalition / / edited by Paul A. Djupe and Ryan L. Claassen"]
[null,null,"Pubbl/distr/stampa",null,"Philadelphia ; ; Rome ; ; Tokyo : , : Temple University Press, , 2018"]
[null,null,"ISBN",null,"1-4399-1523-7"]
[null,null,"Descrizione fisica",null,"1 online resource (302 pages)"]
[null,null,"Collana",null,"Religious engagement in democratic politics"]
[null,null,"Disciplina",null,"261.70973/09051"]
[null,null,"Soggetti",null,"Evangelicalism - United States"]
[{"$nulls":4},"Christianity and politics - United States"]
[{"$nulls":4},"Christians - Political activity - United States"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Includes index."]