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[null,"1.","Record Nr.",null,"UNINA9910827663703321"]
[null,null,"Autore",null,"Michaux Stéphanie"]
[null,null,"Titolo",null,"Les 5 forces de Porter et l'avantage concurrentiel : comment se positionner face à la concurrence dans une industrie? / / par Stéphanie Michaux ; avec la collaboration d'Anne-Christine Cadiat"]
[null,null,"Pubbl/distr/stampa",null,"[Place of publication not identified] : , : 50Minutes, , [2015]"]
[{"$nulls":4},"©2015"]
[null,null,"ISBN",null,"2-8062-6237-2"]
[null,null,"Descrizione fisica",null,"1 online resource (32 p.)"]
[null,null,"Collana",null,"Gestion & marketing ; ; Numéro 1"]
[null,null,"Disciplina",null,"658.8"]
[null,null,"Soggetti",null,"Social marketing"]
[null,null,"Lingua di pubblicazione",null,"Francese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Description based upon print version of record."]
[null,null,"Nota di contenuto",null,"Page de titre; Les 5 forces de Porter; Théorie - Présentation du concept; Le pouvoir de négociation des clients; Le pouvoir de négociation des fournisseurs; La menace des produits de substitution; La menace des nouveaux entrants; La rivalité intrasectorielle; Limites du modèle et extensions; Limites et critiques du modèle; Extensions et modèles connexes; Mise en pratique du concept; Conseils et best practices; Étude de cas - L'industrie des e-readers; En résumé; Pour aller plus loin; Sources bibliographiques; Copyright"]