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[null,"1.","Record Nr.",null,"UNINA9910827197103321"]
[null,null,"Titolo",null,"Creative library marketing and publicity : best practices / / edited by Robert J. Lackie and M. Sandra Wood"]
[null,null,"Pubbl/distr/stampa",null,"Lanham : , : Rowman & Littlefield, , [2015]"]
[{"$nulls":4},"©2015"]
[null,null,"ISBN",null,"1-4422-5422-X"]
[null,null,"Descrizione fisica",null,"1 online resource (206 p.)"]
[null,null,"Collana",null,"Best practices in library services"]
[null,null,"Disciplina",null,"021.7"]
[null,null,"Soggetti",null,"Libraries - Marketing"]
[{"$nulls":4},"Libraries - Public relations"]
[{"$nulls":4},"Libraries - United States"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Description based upon print version of record."]
[null,null,null,"Nota di bibliografia","Includes bibliographical references and index."]
[null,null,"Nota di contenuto",null,"Building a foundation for marketing success / Jeannie Allen -- Conversations : building relationships and using constituent voice in outreach / Letha Kay Goger -- Plano Public Library System : building a social media presence / Brent Bloechle -- Creating campus buzz with promotional videos / Heather A. Dalal, Paris Hannon, and Robert J. Lackie -- Promotion, publicity, and beyond : using a marketing plan and innovative strategies to reach users in an academic health science center library / Mary E. Edwards, Hannah F. Norton, Michele R. Tennant, Nina C. Stoyan-Rosenzweig, and Matthew Daley -- Branding for relevance : a public library's continuing campaign for access / Jessica Ford and Jim Staley -- People do still read e-mail! : e-mail marketing as an academic library outreach tool / Jamie Hazlitt -- Increasing library use : it's a long story / Erica Thorsen -- If you build it, will they come? : marketing a new library space / Coleen Meyers-Martin and Lynn D. Lampert -- Marketing on a shoestring : publicity and promotion in a small public library / Heather Nicholson -- Library programming : methods for creation, collaboration, delivery, and outreach / Amanda Piekart and Bonnie Lafazan -- \"Flipping the switch\" for school library advocacy / Sara Kelly Johns."]
[null,null,null,"Sommario/riassunto","Drawing on the best practices, experience, and expertise of library personnel from public, academic, and school libraries, this volume brings together a variety of marketing plans and creative methods for promoting libraries and their programs and services to a twenty-first "]
[{"$nulls":4},"century audience."]