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[null,"1.","Record Nr.",null,"UNINA9910825235703321"]
[null,null,"Autore",null,"Tracy Brian"]
[null,null,"Titolo",null,"Marketing / / Brian Tracy"]
[null,null,"Pubbl/distr/stampa",null,"New York : , : AMACOM, , 2014"]
[{"$nulls":4},"©2014"]
[null,null,"ISBN",null,"0-8144-3422-3"]
[null,null,"Edizione",null,"[1st edition]"]
[null,null,"Descrizione fisica",null,"1 online resource (120 p.)"]
[null,null,"Collana",null,"Brian Tracy Success Library"]
[null,null,"Disciplina",null,"658.8"]
[null,null,"Soggetti",null,"Marketing"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Includes index."]
[null,null,"Nota di contenuto",null,"Cover; Contents; Introduction; 1 The Purpose of a Business; 2 Four Approaches to Successful Marketing; 3 Three Key Questions in Marketing; 4 Market Research and Market Intelligence; 5 Customer-Focused Marketing; 6 Why People Buy; 7 Competitive Analysis; 8 Achieving Competitive Advantage; 9 The Marketing Mix; 10 Positioning Strategies; 11 Four Principles of Marketing Strategy; 12 Choosing the Battlefield; 13 Military Principles of Marketing Strategy; 14 Marketing Tactics of Diversion and Dissuasion; 15 Practice the \"Firstest with the Mostest\" Strategy"]
[{"$nulls":4},"16 Use the \"Hit 'Em Where They Ain't\" Strategy17 Dominate a Market Niche; 18 Creative Marketing Growth Strategies; 19 Utilize Other Ways to Sell; 20 The Bundle of Resources Concept; 21 Four Ways to Change Your Business; Summary and Conclusion; Index; A; B; C; D; E; F; G; H; I; J; K; L; M; N; O; P; Q; R; S; T; U; W; Z; About the Author"]
[null,null,null,"Sommario/riassunto","The success or failure of your business depends on the success or failure of your marketing efforts. If you can identify what your customers want, need, and can afford--and then give it to them--you will achieve outstanding results. Filled with Brian Tracy's trademark wisdom, this indispensable guide shows you how to build your customer base; set yourself apart from the competition; determine the correct price point; use market research and focus groups; make the most of distribution channels; master the concepts of specialization, differentiation, segmentation, and concentration; fulfill a ba"]