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[null,"1.","Record Nr.",null,"UNINA9910780309603321"]
[null,null,"Autore",null,"Bligh Philip"]
[null,null,"Titolo",null,"CRM unplugged [[electronic resource] ] : releasing CRM's strategic value / / Philip Bligh, Douglas Turk"]
[null,null,"Pubbl/distr/stampa",null,"Hoboken, N.J., : Wiley, c2004"]
[null,null,"ISBN",null,"1-280-34594-2"]
[{"$nulls":4},"9786610345946"]
[{"$nulls":4},"0-471-66383-2"]
[null,null,"Descrizione fisica",null,"1 online resource (225 p.)"]
[null,null,"Disciplina",null,"658.8/12"]
[null,null,"Soggetti",null,"Customer relations - Management"]
[{"$nulls":4},"Customer relations - Management - Data processing"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Description based upon print version of record."]
[null,null,null,"Nota di bibliografia","Includes bibliographic references and index."]
[null,null,"Nota di contenuto",null,"CRM Unplugged Releasing CRM's Strategic Value; About the Authors; Contents; Foreword; Preface; Acknowledgments; 1 A New, More Strategic Approach to CRM; Industry Leaders Show the Way; A Clearer Definition of CRM Is Required; Three Lessons from Leaders; Key Points; 2 A Review of CRM Failures; What Went Wrong with CRM; CRM Contributes to a Scary Halloween for Hershey; Why CRM Projects Fail; Key Points; 3 Strategy First: Aligning CRM with Company Strategy; Using an Analytical Framework for Defining Strategy; Distinguishing Competitive Advantage from Other Types of Benefits"]
[{"$nulls":4},"How Competitive Advantage Manifests Itself in OperationsIdentify CRM Initiatives That Fortify Competitive Advantage; Key Points; 4 Customer Intelligence: The Science of Customer Insight; How Harrah's Used Customer Insight to Turn the Tables on the Gaming Industry; Seven Dimensions of Customer Insight; Define a Scientific Process for Leveraging Customer Insight; Building Blocks Required to Implement a Customer Insight Infrastructure; Key Points; 5 Demand Visibility and Response; Demand Visibility; Best Practices for Increased Visibility; Responding to Market Demand"]
[{"$nulls":4},"Best Practices for Demand ResponsivenessScience of Revenue Management; Power of Pricing; Key Points; 6 An Enterprise-Wide Approach to CRM; What Is Customer Strategy and How Does It Help?; How Customer Strategy Relates to Corporate and Functional Strategy; Key Components of an Effective Customer Strategy; Enterprise "]
[{"$nulls":4},"Marketing Management: How Customer Strategy Integrates with Marketing Strategy; Key Points; 7 Implementing CRM Successfully; Implementation Guidelines for Success; Key Points; Epilogue: The Future of CRM; New Marketing Approaches"]
[{"$nulls":4},"Understanding Financial Metrics Related to CustomersNew Management Approaches Based on Predictive Analysis; Continuous Optimization of Operations; Leveraging Emerging and Specialized Technologies; Harnessing the Benefits of Outsourcing; Index"]
[null,null,null,"Sommario/riassunto","Building and maintaining a customer-centered enterprise cost-effectively is a hot topic and key business issue. This book provides the definitive work on how to derive return from investment. It shows readers strategies for successful CRM implementation into a company, and how to achieve a good ROI through CRM, and also details best practices."]
[null,"2.","Record Nr.",null,"UNINA9910824953203321"]
[null,null,"Autore",null,"Soofi Abdol S."]
[null,null,"Titolo",null,"Global mergers and acquisitions . Volume II Combining companies across borders / / Abdol S. Soofi, Yuqin Zhang"]
[null,null,"Pubbl/distr/stampa",null,"New York, New York : , : Business Expert Press, , 2018"]
[{"$nulls":4},"©2018"]
[null,null,"ISBN",null,"1-947098-73-X"]
[null,null,"Descrizione fisica",null,"1 online resource (91 pages) : illustrations"]
[null,null,"Disciplina",null,"332.6730951"]
[null,null,"Soggetti",null,"Investments, Foreign - China"]
[{"$nulls":4},"International business enterprises - China"]
[{"$nulls":4},"Consolidation and merger of corporations - China"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Nota di bibliografia","Includes bibliographical references and index."]