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[null,"1.","Record Nr.",null,"UNINA9910818102903321"]
[null,null,"Autore",null,"Smith Mike <1966->"]
[null,null,"Titolo",null,"Targeted : how technology is revolutionizing advertising and the way companies reach consumers / / Mike Smith"]
[null,null,"Pubbl/distr/stampa",null,"New York : , : AMACOM, , 2015"]
[{"$nulls":4},"©2015"]
[null,null,"ISBN",null,"0-8144-4901-8"]
[null,null,"Edizione",null,"[1st edition]"]
[null,null,"Descrizione fisica",null,"1 online resource (233 p.)"]
[null,null,"Disciplina",null,"659.1"]
[{"$nulls":4},"659.111"]
[null,null,"Soggetti",null,"Internet advertising"]
[{"$nulls":4},"Internet marketing"]
[{"$nulls":4},"Target marketing"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Includes index."]
[null,null,null,"Nota di bibliografia","Includes bibliographical references and index."]
[null,null,"Nota di contenuto",null,"\"\"Cover\"\"; \"\"Title\"\"; \"\"Copyright\"\"; \"\"Contents\"\"; \"\"Acknowledgments\"\"; \"\"Introduction\"\"; \"\"Chapter 1: The Congested Online Ecosystem\"\"; \"\"Chapter 2: Search Engine Marketing\"\"; \"\"Chapter 3: Auctions and the Development of Paid-Search Advertising\"\"; \"\"Chapter 4: The Google Eclipse\"\"; \"\"Chapter 5: Display Advertising and the Advent of Ad Networks\"\"; \"\"Chapter 6: Real-Time Bidding and theTransformation of Online Advertising\"\"; \"\"Chapter 7: How Real-Time Bidding Works\"\"; \"\"Chapter 8: Right Media Builds Its Ad Server\"\"; \"\"Chapter 9: Real-Time Bidding in Action\"\""]
[{"$nulls":4},"\"\"Chapter 10: The Impact of Data on Digital Advertising\"\"\"\"Chapter 11: Data Collection and Its Effect on Privacy\"\"; \"\"Chapter 12: New Technologies\"\"; \"\"Notes\"\"; \"\"Index\"\"; \"\"A\"\"; \"\"B\"\"; \"\"C\"\"; \"\"D\"\"; \"\"E\"\"; \"\"F\"\"; \"\"G\"\"; \"\"H\"\"; \"\"I\"\"; \"\"K\"\"; \"\"L\"\"; \"\"M\"\"; \"\"N\"\"; \"\"O\"\"; \"\"P\"\"; \"\"Q\"\"; \"\"R\"\"; \"\"S\"\"; \"\"T\"\"; \"\"U\"\"; \"\"V\"\"; \"\"W\"\"; \"\"Y\"\"; \"\"Z\"\"; \"\"About the Author\"\"; \"\"Free Sample Chapter from Itâ€?s Not the Size of the Dataâ€?Itâ€?s How You Use It by Koen Pauwels\"\""]
[null,null,null,"Sommario/riassunto","Far from the catchy television spots and sleek magazine spreads are the       comparatively modest ads that pop up on websites and in Internet       searches. But don't be fooled-online advertising is exploding.       Growing at a compound annual rate near 20%, it is now the second-largest       advertising channel in the United States.                              Part history, part guidebook, part prediction for the future, Targeted       "]
[{"$nulls":4},"tells the story of the companies, individuals, and innovations driving       this revolution. It takes readers behind the scenes-examin"]