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[null,"1.","Record Nr.",null,"UNINA990007931090403321"]
[null,null,"Autore",null,"Virga, Pietro"]
[null,null,"Titolo",null,"1 : I principi / Pietro Virga"]
[null,null,"Pubbl/distr/stampa",null,"Milano : Giuffrè, 1989"]
[null,null,"ISBN",null,"88-14-01970-3"]
[null,null,"Edizione",null,"[2. ed interamente riv]"]
[null,null,"Descrizione fisica",null,"VIII, 699 p. ; 25 cm"]
[null,null,"Disciplina",null,"342"]
[null,null,"Locazione",null,"DSS"]
[null,null,"Collocazione",null,"N 151 (1)"]
[null,null,"Lingua di pubblicazione",null,"Italiano"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,"Nota di contenuto",null,"1.: Volume 1"]
[null,"2.","Record Nr.",null,"UNINA9910815375403321"]
[null,null,"Autore",null,"Willcox Matthew"]
[null,null,"Titolo",null,"The business of choice : how human instinct influences everyone's decision / / by Matthew Willcox"]
[null,null,"Pubbl/distr/stampa",null,"Bingley, UK : , : Emerald Publishing Limited, , [2020]"]
[{"$nulls":4},"©2020"]
[null,null,"ISBN",null,"1-83982-070-5"]
[null,null,"Edizione",null,"[Revised and updated edition.]"]
[null,null,"Descrizione fisica",null,"1 online resource (312 pages)"]
[null,null,"Disciplina",null,"658.80019"]
[null,null,"Soggetti",null,"Marketing - Psychological aspects"]
[{"$nulls":4},"Consumer behavior"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Nota di bibliografia","Includes bibliographical references and index."]
[null,null,"Nota di contenuto",null,"Part I The Business, Science, and Nature of Choice -- 1: The Business of Choice -- 2: The Ever-Advancing Science of Choice -- 3: The Natural History of Choice -- Part II Getting Practical Today -- 4: Shortcuts versus Analysis Ignoring is Decisional Bliss -- 5: Getting Familiar -- 6: Thanks for Sharing (Whether You Meant to or Not) -- 7: Now, and the Future Different Places with Different Rules -- 8: Loss and Ownership -- 9: Make People Feel Smart, Attractive or Even Lucky -- 10: Make It Easy For the Mind and the Body -- 11: Never Be Above Comparison -- 12: If Content is King, Context is Queen -- 13: Same and Different; Nature and Nurture -- 14: The Power of Affirmation and Sparking Joy -- Part III Looking Forward -- 15: Think Differently about Market Research -- 16: Think Differently about How You Work -- 17: Choosing without Choosing Artificial Intelligence and Choice -- Conclusion -- Index."]
[null,null,null,"Sommario/riassunto","In this 2nd edition of award winning The Business of Choice, expert author and consultant Matthew Willcox explores the science of influencing choice, bringing together the work of thousands of behavioral scientists and practitioners. Cutting to the heart of the science, Willcox helps you apply this to your own marketing and brand strategies, allowing you to use an understanding of how humans naturally decide to make your brand or business a natural choice. The Business of Choice takes you through the story of how instinct affects our decisions, from its roots in our evolutionary history, to technology and artificial intelligence today. You'll discover how human nature "]
[{"$nulls":4},"affects how people decide, whether they are making choices for grocery shopping, or their retirement investments. The first edition of The Business of Choice was awarded the 2016 Berry - American Marketing Association Book Prize for Best Book in Marketing."]
[null,"3.","Record Nr.",null,"UNINA9910483557203321"]
[null,null,"Titolo",null,"Balancing Copyright Law in the Digital Age : Comparative Perspectives / / edited by Roberto Caso, Federica Giovanella"]
[null,null,"Pubbl/distr/stampa",null,"Berlin, Heidelberg : , : Springer Berlin Heidelberg : , : Imprint : Springer, , 2015"]
[null,null,"ISBN",null,"3-662-44648-0"]
[null,null,"Edizione",null,"[1st ed. 2015.]"]
[null,null,"Descrizione fisica",null,"1 online resource (147 p.)"]
[null,null,"Disciplina",null,"340"]
[{"$nulls":4},"340.2"]
[{"$nulls":4},"340.9"]
[{"$nulls":4},"341.2422"]
[null,null,"Soggetti",null,"Mass media"]
[{"$nulls":4},"Law"]
[{"$nulls":4},"Conflict of laws"]
[{"$nulls":4},"Law—Europe"]
[{"$nulls":4},"IT Law, Media Law, Intellectual Property"]
[{"$nulls":4},"Private International Law, International & Foreign Law, Comparative Law"]
[{"$nulls":4},"European Law"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Description based upon print version of record."]
[null,null,null,"Nota di bibliografia","Includes bibliographical references."]
[null,null,"Nota di contenuto",null,"EU Copyright Law Between Property and Fundamental Rights. A Proposal to Connect the Dots by Caterina Sganga -- Online Exhaustion and the Boundaries of Interpretation by Giorgio Spedicato -- Effects of Culture on Judicial Decisions. Personal Data Protection vs. Copyright Enforcement by Federica Giovanella -- Copyright, Academic Freedom and Right of Access to Scholarly Works. A Comparative Perspective by Valentina Moscon."]
[null,null,null,"Sommario/riassunto","This book focuses on the thorny and highly topical issue of balancing copyright in the digital age. The idea for it sprang from the often heated debates among intellectual property scholars on the possibilities and the limits of copyright. Copyright law has been broadening its scope for decades now, and as a result it often clashes with other rights (frequently, fundamental rights), raising the question of which right prevails. The papers represent the product of intensive research by experts, who employ rigorous interpretative methodologies "]
[{"$nulls":4},"while keeping an eye on comparison and on the impacts of new technologies on law. The contributions concentrate on the \"propertization\" of copyright; on the principle of exhaustion of the distribution right; on the conflict between users' privacy and personal data needs; and on the balance between copyright and academic freedom. Starting from the difficulties inherently connected to the difficult task of balancing rights that respond to opposing interests, each essay analyzes techniques and arguments applied by institutional decision-makers in trying to solve this dilemma. Each author applies a specific methodology involving legal comparison, while taking into account the European framework for copyright and related rights. This work represents a unique piece of scholarship, in which a single issue is read through different lenses, demonstrating the need to reconcile copyright with other fundamental areas of law."]