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[null,"1.","Record Nr.",null,"UNISALENTO991001732739707536"]
[null,null,"Autore",null,"Bruyère, Fernard"]
[null,null,"Titolo",null,"Rapport sur le fouilles de Deir El Méineh. deuxième partie : 1928 / par Bernard Bruyère"]
[null,null,"Pubbl/distr/stampa",null,"Le Caire : Institut français d'Archéologie orientale, 1929"]
[null,null,"Descrizione fisica",null,"143 p., 23 c. di tav. : ill. ; 33 cm."]
[null,null,"Disciplina",null,"932.01"]
[null,null,"Soggetti",null,"Egitto Antico - Archeologia"]
[null,null,"Lingua di pubblicazione",null,"Francese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,"2.","Record Nr.",null,"UNINA9910815324503321"]
[null,null,"Autore",null,"McDonald Malcolm"]
[null,null,"Titolo",null,"Marketing plans : how to prepare them, how to profit from them / / Malcolm McDonald, Hugh Wilson"]
[null,null,"Pubbl/distr/stampa",null,"Hoboken : , : Wiley, , 2016"]
[null,null,"ISBN",null,"1-119-21718-0"]
[{"$nulls":4},"1-119-21717-2"]
[{"$nulls":4},"1-119-30989-1"]
[null,null,"Edizione",null,"[Eighth edition.]"]
[null,null,"Descrizione fisica",null,"1 online resource (643 p.)"]
[null,null,"Collana",null,"New York Academy of Sciences"]
[null,null,"Disciplina",null,"658.8/02"]
[null,null,"Soggetti",null,"Marketing - Management"]
[{"$nulls":4},"Marketing - Planning"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Revised edition of the authors' Marketing plans, 2011."]
[null,null,null,"Nota di bibliografia","Includes bibliographical references and index."]
[null,null,"Nota di contenuto",null,"Preface and acknowledgements -- How to use this book to achieve the best results -- Learning features -- Tutor's guide -- An important note to the reader from the authors -- The marketing planning process and the output -- Understanding the marketing process -- The marketing planning process : the main steps -- The customer and market audit part 1: Understanding markets and market segmentation -- The customer and market audit part 2 : Understanding customer needs and developing value propositions -- The customer and market audit part 3: The product audit -- Setting marketing objectives and strategies -- The major elements of marketing -- The integrated marketing communications plan -- The sales and key account plan -- The multichannel plan : the route to market -- The customer relationship management plan -- The pricing plan -- Marketing plans measurement and implementation -- Implementation issues in marketing planning -- Measuring the effectiveness of marketing planning -- A step-by-step marketing planning system -- Conclusion: guidelines from the authors on world class marketing -- Index."]