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[null,"1.","Record Nr.",null,"UNINA9910781166303321"]
[null,null,"Autore",null,"Brinkman M. E. <1950-, >"]
[null,null,"Titolo",null,"The non-western Jesus : Jesus as bodhisattva, Avatara, Guru, prophet, ancestor or healer? / / Martien E. Brinkman ; translated by Henry and Lucy Jansen"]
[null,null,"Pubbl/distr/stampa",null,"Abingdon, Oxon : , : Routledge, , 2014"]
[null,null,"ISBN",null,"1-317-49042-8"]
[{"$nulls":4},"1-315-71093-5"]
[{"$nulls":4},"1-322-50981-6"]
[{"$nulls":4},"1-317-49043-6"]
[{"$nulls":4},"1-84553-726-2"]
[null,null,"Descrizione fisica",null,"1 online resource (xii, 338 pages) : digital, PDF file(s)"]
[null,null,"Collana",null,"Cross cultural theologies"]
[null,null,"Disciplina",null,"232.09"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","First published in Dutch as De niet-Westerse Jezus: Jezus als bodhisattva, avatara, goeroe, profeet, voorouder of genezer? by Uitgeverij Meinema 2007."]
[{"$nulls":4},"This edition first published in English 2009 by Equinox Publishing Limited, an imprint of Acument."]
[null,null,null,"Nota di bibliografia","Includes bibliographical references (p. [263]-322) and indexes."]
[null,null,"Nota di contenuto",null,"; pt. 1. Where is Jesus \"at home\"? -- The cultural embedding of the Gospel -- Something new about Jesus? -- ; pt. 2. The Asian religious context -- Sources of Asian theology -- The unique nature of Asian theology -- ; pt. 3. The Chinese Jesus -- The Chinese context -- ; pt. 4. Jesus as Bodhisattva -- Jesus in a Buddhist context -- ; pt. 5. The Japanese and Korean Jesus -- The Japanese Jesus -- The Korean Jesus -- ; pt. 6. The Indian Jesus -- Historical encounters -- Examples of reflection on Jesus -- Jesus as Avatara and Guru -- ; pt. 7. The Indonesian Jesus -- The Indonesian religious context -- Indonesian images of Jesus -- Other Indonesian interpretations of Jesus -- ; pt. 8. The African Jesus -- The African religious context -- African images of Jesus -- ; pt. 9. Conclusions -- Methodical conclusions -- Substantial conclusions -- Was Jesus already in Asia and Africa before the missionaries came?"]
[null,null,null,"Sommario/riassunto","The centre of gravity of contemporary Christianity has shifted to the southern hemisphere where, with the exception of Latin America, almost all Christians are minorities in their home countries. Christians "]
[{"$nulls":4},"in Asia live amongst Muslim, Hindu, Buddhist, Shamanist or Taoist majorities and this context shapes the local Christian theology. The same is true in Africa where traditional religions and beliefs influence African Christians. Central to this change in both Africa and Asia is the creation of a new Jesus, one who accretes local beliefs and concerns and who, in that process, is transformed. The Non-Western Jesus reveals how a new theology - with its own images and concepts - is coming into being. A wide range of embodiments of Jesus is examined: Jesus as Avatara and Guru in the Indian context; as Bodhisattva in the Buddhist context; and Jesus within Asian, Chinese, Japanese, Korean, African and Indonesian religious contexts."]
[null,"2.","Record Nr.",null,"UNINA9910815324503321"]
[null,null,"Autore",null,"McDonald Malcolm"]
[null,null,"Titolo",null,"Marketing plans : how to prepare them, how to profit from them / / Malcolm McDonald, Hugh Wilson"]
[null,null,"Pubbl/distr/stampa",null,"Hoboken : , : Wiley, , 2016"]
[null,null,"ISBN",null,"1-119-21718-0"]
[{"$nulls":4},"1-119-21717-2"]
[{"$nulls":4},"1-119-30989-1"]
[null,null,"Edizione",null,"[Eighth edition.]"]
[null,null,"Descrizione fisica",null,"1 online resource (643 p.)"]
[null,null,"Collana",null,"New York Academy of Sciences"]
[null,null,"Disciplina",null,"658.8/02"]
[null,null,"Soggetti",null,"Marketing - Management"]
[{"$nulls":4},"Marketing - Planning"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Revised edition of the authors' Marketing plans, 2011."]
[null,null,null,"Nota di bibliografia","Includes bibliographical references and index."]
[null,null,"Nota di contenuto",null,"Preface and acknowledgements -- How to use this book to achieve the best results -- Learning features -- Tutor's guide -- An important note to the reader from the authors -- The marketing planning process and the output -- Understanding the marketing process -- The marketing planning process : the main steps -- The customer and market audit part 1: Understanding markets and market segmentation -- The customer and market audit part 2 : Understanding customer needs and developing value propositions -- The customer and market audit part 3: The product audit -- Setting marketing objectives and strategies -- The major elements of marketing -- The integrated marketing communications plan -- The sales and key account plan -- The multichannel plan : the route to market -- The customer relationship management plan -- The pricing plan -- Marketing plans measurement and implementation -- Implementation issues in marketing planning -- Measuring the effectiveness of marketing planning -- A step-by-step marketing planning system -- Conclusion: guidelines from the authors on world class marketing -- Index."]