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[null,"1.","Record Nr.",null,"UNINA9910787392703321"]
[null,null,"Autore",null,"Ogden-Barnes Steve"]
[null,null,"Titolo",null,"Sales promotion decision making : concepts, principles, and practice / / Steve Ogden-Barnes and Stella Minahan"]
[null,null,"Pubbl/distr/stampa",null,"New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015"]
[null,null,"ISBN",null,"1-63157-048-X"]
[null,null,"Edizione",null,"[First edition.]"]
[null,null,"Descrizione fisica",null,"1 online resource (160 p.)"]
[null,null,"Collana",null,"Marketing strategy collection, , 2150-9662"]
[null,null,"Disciplina",null,"658.82"]
[null,null,"Soggetti",null,"Sales promotion"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Description based upon print version of record."]
[null,null,null,"Nota di bibliografia","Includes bibliographical references (pages 135-144) and index."]
[null,null,"Nota di contenuto",null,"1. Sales promotions and the new world of retail -- 2. The many faces of sales promotions -- 3. Roles, functions, and benefits -- 4. Monetary promotions -- 5. Nonmonetary sales promotions -- 6. Sales promotion decision making: processes and influences -- 7. Case study research method -- 8. Supermarket industry -- 9. Hardware and home improvement -- 10. Department store -- 11. Cross-case analysis -- 12. Improving sales promotion decision making -- References -- Index."]
[null,null,null,"Sommario/riassunto","Sales promotions are a fact of life for the majority of retailers, suppliers, and FMGC stakeholders commanding up to 75 percent of total marketing budgets. From straightforward discounts on products to more complex omni-channel consumer competitions and contests, sales promotions play a vital role as both strategic and tactical marketing tools. Those responsible for sales promotions must deliver real results in cut-throat competitive trading environments. However, with limited understanding of the options, principles, and practices that underpin effective sales promotion planning, managers often rely on past experience or preferences to guide their decision making. Not surprisingly, many sales promotions fail to achieve their potential. This book serves as a vital resource for practitioners. Distilled from over 700 articles and cases, it presents the findings of comprehensive global research which explores the DNA of sales promotions including their role, nature, and function, the critical decision-making processes and campaign evaluation. This is supported with case studies of sales promotion planning in practice based on research conducted in FMCG and retail organizations. The book offers the reader a deeper, more "]
[{"$nulls":4},"comprehensive, and critical expert appreciation of the core concepts that define sales promotions. This will empower decision makers, consultants, and stakeholders to make more confident, informed, and effective campaign decisions."]
[null,"2.","Record Nr.",null,"UNINA9910814923503321"]
[null,null,"Titolo",null,"Handbook of British romanticism / / edited by Ralf Haekel"]
[null,null,"Pubbl/distr/stampa",null,"Berlin, [Germany] ; ; Boston, [Massachusetts] : , : De Gruyter, , 2017"]
[{"$nulls":4},"©2017"]
[null,null,"ISBN",null,"3-11-037669-5"]
[null,null,"Descrizione fisica",null,"1 online resource (726 pages)"]
[null,null,"Collana",null,"Handbooks of English and American Studies ; ; Volume 6"]
[null,null,"Classificazione",null,"HL 1131"]
[null,null,"Disciplina",null,"820.9/145"]
[null,null,"Soggetti",null,"English literature - 19th century - History and criticism"]
[{"$nulls":4},"English literature - 18th century - History and criticism"]
[{"$nulls":4},"Romanticism - Great Britain"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Nota di bibliografia","Includes bibliographical references and indexes."]
[null,null,"Nota di contenuto",null,"Frontmatter -- Contents -- 0. Romanticism and Theory: An Introduction / Haekel, Ralf -- Part I. Systematic Questions -- 1. Political and Social History c. 1780-1832 / Sedlmayr, Gerold -- 2. Gender and Class / Schabert, Ina -- 3. Regional Romanticisms / Rennhak, Katharina -- 4. Urban Romanticism / Gurr, Jens Martin -- 5. Romanticism and the Philosophy of Religion / Prickett, Stephen -- 6. Popular and Media Culture / Reinfandt, Christoph -- 7. Science and Knowledge / Berns, Ute -- 8. The European Context / Lessenich, Rolf -- Part II. Romantic Genres -- 9. The Lyric / O'Neill, Michael -- 10. Theatre and Drama / Burwick, Frederick -- 11. Fiction / Heinen, Sandra -- 12. Romantic Travel Books / Meyer, Michael -- Part III. Close Readings -- 13. Robert Burns, Selected Poetry (1791-1795) / Sandrock, Kirsten -- 14. William Blake, America (1793) / Lüdeke, Roger -- 15. William Godwin, Caleb Williams (1794) / Schwalm, Helga -- 16. Ann Radcliffe, The Mysteries of Udolpho (1794) / Alber, Jan -- 17. Joanna Baillie, Plays on the Passions (1798) / Schaff, Barbara -- 18. William Wordsworth and Samuel Taylor Coleridge, Lyrical Ballads (1798, 1800) / Domsch, Sebastian -- 19. Samuel Taylor Coleridge, \"The Rime of the Ancient Mariner\" (1798) / Vigus, James -- 20. Maria Edgeworth, Castle Rackrent (1800) / Fest, Kerstin -- 21. William Wordsworth, The Prelude (1798, 1799, 1805, 1850) / Bruhn, Mark J. -- 22. Mary Tighe, Psyche (1805) / Linkin, Harriet Kramer -- 23. Sydney Owenson (Lady Morgan), The Wild Irish Girl (1806) / Haekel, Ralf -- 24. Charlotte Smith, Beachy Head (1807) / Radu, Anca-Raluca -- 25. Anna Letitia Barbauld, Eighteen "]
[{"$nulls":4},"Hundred and Eleven (1812) / Murphy, Olivia -- 26. Thomas Moore, Irish Melodies (1808- 1834) / Pointner, Frank Erik / Weißenfels, Dennis -- 27. Jane Austen, Pride and Prejudice (1813) / Bayerlipp, Susanne / Schlegel, Johannes -- 28. Sir Walter Scott, Waverley (1814) / Reitemeier, Frauke -- 29. Mary Shelley, Frankenstein (1818) / Schlegel, Johannes -- 30. Lord Byron, Don Juan (1818-1824) / Lennartz, Norbert -- 31. John Keats, The Odes (1819) / Müller, Wolfgang G. -- 32. Percy Bysshe Shelley, Selected Poetry (1819-1822) / Schmid, Susanne -- 33. Charles Maturin, Melmoth the Wanderer (1820) / Meifert-Menhard, Felicitas -- 34. James Hogg, The Confessions of a Justified Sinner (1824) / Campbell, Ian -- 35. Felicia Hemans, The Forest Sanctuary (1825) / Saglia, Diego -- 36. William Hazlitt, The Spirit of the Age (1825) / Cook, Jon -- 37. Thomas Lovell Beddoes, Death's Jest-Book (1829) / van Woudenberg, Maximiliaan -- 38. Thomas Carlyle, Sartor Resartus (1833-1834) / Fischer, Tiana M. -- Index of Subjects and Places -- Index of Names and Works -- List of Contributors"]
[null,null,null,"Sommario/riassunto","The Handbook of British Romanticism is a state of the art investigation of Romantic literature and theory, a field that probably changed more quickly and more fundamentally than any other traditional era in literary studies. Since the early 1980s, Romantic studies has widened its scope significantly: The canon has been expanded, hitherto ignored genres have been investigated and new topics of research explored. After these profound changes, intensified by the general crisis of literary theory since the turn of the millennium, traditional concepts such as subjectivity, imagination and the creative genius have lost their status as paradigms defining Romanticism. The handbook will feature discussions of key concepts such as history, class, gender, science and the use of media as well as a thorough account of the most central literary genres around the turn of the 19th century. The focus of the book, however, will lie on a discussion of key literary texts in the light of the most recent theoretical developments. Thus, the Handbook of British Romanticism will provide students with an introduction to Romantic literature in general and literary scholars with a discussion of innovative and groundbreaking theoretical developments."]