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[null,"1.","Record Nr.",null,"UNINA9910559301203321"]
[null,null,"Autore",null,"Oreskes, Naomi"]
[null,null,"Titolo",null,"Mercanti di dubbi : come un manipolo di scienziati ha oscurato la verità, dal fumo al riscaldamento globale / Naomi Oreskes, Erik M. Conway"]
[null,null,"Pubbl/distr/stampa",null,"Milano, : Edizioni Ambiente, 2019"]
[null,null,"ISBN",null,"978-88-6627-267-0"]
[null,null,"Descrizione fisica",null,"375 p. ; 23 cm"]
[null,null,"Disciplina",null,"363.73874"]
[null,null,"Locazione",null,"FLFBC"]
[null,null,"Collocazione",null,"363.7 ORE 1"]
[null,null,"Lingua di pubblicazione",null,"Italiano"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Traduzione di Luigi Ciattaglia, Diego Tavazzi"]
[null,"2.","Record Nr.",null,"UNINA9910811772803321"]
[null,null,"Titolo",null,"The marketing century : how marketing drives business and shapes society : The Chartered Institute of Marketing / / edited by Jeremy Kourdi"]
[null,null,"Pubbl/distr/stampa",null,"Chichester, : Wiley, 2011"]
[null,null,"ISBN",null,"1-119-20850-5"]
[{"$nulls":4},"1-280-78442-3"]
[{"$nulls":4},"9786613694812"]
[{"$nulls":4},"1-119-99359-8"]
[null,null,"Edizione",null,"[1st ed.]"]
[null,null,"Descrizione fisica",null,"1 online resource (280 p.)"]
[null,null,"Disciplina",null,"658.3124"]
[null,null,"Soggetti",null,"Marketing - History"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Description based upon print version of record."]
[null,null,null,"Nota di bibliografia","Includes bibliographical references and index."]
[null,null,"Nota di contenuto",null,"The Marketing Century; CONTENTS; Introduction (Rod Wilkes); 1 Strategic Marketing (Don Peppers and Martha Rogers); 2 Market Segmentation (Malcolm McDonald); 3 Innovation (John Saunders and Veronica Wong); 4 Digital Marketing (Philip Sheldrake); 5 Sales and Business Development (Beth Rogers); 6 Customer Relationship Management (Merlin Stone); 7 Branding (Graham Hales); 8 Advertising (Jonathan Gabay); 9 Public Relations (Paul Mylrea); 10 Internal Marketing (Keith Glanfield); 11 Marketing and Sustainability (John Grant); 12 Social Marketing (Veronica Sharp); Index"]
[null,null,null,"Sommario/riassunto","Written to celebrate the Institute's centenary, The Marketing Century explains: how the key elements of marketing have developed; how the various aspects of marketing contribute to performance; what it is that great marketers do; and how the discipline of marketing may develop in the future. While The Marketing Century describes the years since 1911 it also describes the 21st Century: a time when the ability to understand and connect with customers is more rewarding, complex and valuable than ever. It explains:The three forces shaping the past, present and future of mar"]