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[null,"1.","Record Nr.",null,"UNINA9910811075903321"]
[null,null,"Autore",null,"Hofmann Martin Ludwig <1972->"]
[null,null,"Titolo",null,"Neuro Design : Was Design und Marketing von Neurowissenschaft und Psychologie lernen können / / Martin Ludwig Hofmann"]
[null,null,"Pubbl/distr/stampa",null,"Paderborn : , : Wilhelm Fink, , [2019]"]
[{"$nulls":4},"©2019"]
[null,null,"ISBN",null,"3-8467-6420-5"]
[null,null,"Edizione",null,"[1st ed.]"]
[null,null,"Descrizione fisica",null,"1 online resource"]
[null,null,"Disciplina",null,"658.80019"]
[null,null,"Soggetti",null,"Neuromarketing"]
[null,null,"Lingua di pubblicazione",null,"Tedesco"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Nota di bibliografia","Includes bibliographical references and index."]
[null,null,null,"Sommario/riassunto","Wie lässt sich mit typographischer Gestaltung die Gehirntätigkeit steuern? Warum kaufen Menschen im Supermarkt plötzlich die doppelte Menge an Dosensuppen? Und was bewirkt der Halo-Effekt beim Branding? Es gibt viel, was Design und Marketing von Neurowissenschaften und Psychologie lernen können. Dieses Buch will Designern und Marketingexperten einen Zugang zu diesem wichtigen Bereich ermöglichen. Dazu führt es in die Grundlagen des Neuro-Designs ein und vermittelt konkrete Techniken für die Berufspraxis."]