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[null,"1.","Record Nr.",null,"UNINA990009139580403321"]
[null,null,"Autore",null,"Sanfilippo, Cesare"]
[null,null,"Titolo",null,"Mandatum post mortem / Cesare Sanfilippo"]
[null,null,"Pubbl/distr/stampa",null,"Napoli : Jovene, stampa 1948"]
[null,null,"Descrizione fisica",null,"P. 555-567 ; 24 cm"]
[null,null,"Disciplina",null,"340.54"]
[null,null,"Locazione",null,"FGBC"]
[null,null,"Collocazione",null,"Bibl. Solazzi Busta S 193"]
[{"$nulls":4},"Bibl solazzi Busta S 106"]
[null,null,"Lingua di pubblicazione",null,"Italiano"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Estr. da: Studi in onore di Siro Solazzi"]
[null,"2.","Record Nr.",null,"UNINA9910809884303321"]
[null,null,"Autore",null,"Gupte Rajiv"]
[null,null,"Titolo",null,"Brand wars : combat strategies for Indian brands / / Rajiv Gupte, Anand Limaye"]
[null,null,"Pubbl/distr/stampa",null,"Thousand Oaks, California : , : SAGE Publishing, , [2021]"]
[{"$nulls":4},"©2021"]
[null,null,"ISBN",null,"93-5479-073-9"]
[{"$nulls":4},"93-5479-074-7"]
[null,null,"Edizione",null,"[1st ed.]"]
[null,null,"Descrizione fisica",null,"1 online resource (293 pages)"]
[null,null,"Disciplina",null,"658.827"]
[null,null,"Soggetti",null,"Branding (Marketing)"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,"Nota di contenuto",null,"Cover -- CONTENTS -- FOREWORD -- PREFACE -- ACKNOWLEDGEMENTS -- INTRODUCTION -- 1 ADVANTAGE COVID -- 2 VOCAL FOR LOCAL -- 3 BRAND COMBAT MODEL -- 4 BUILDING BRANDS -- 5 BRANDING IN TURBULENT TIMES -- 6 GRAND STRATEGY -- 7 BATTLEFIELD MODEL -- 8 SUSTAINING COMPETITIVE ADVANTAGE -- 9 BUILDING FRONTIERS -- 10 GETTING THE ACT RIGHT -- 11 MEANS-END THEORY AND START-UPS -- 12 CHINA PLUS ONE -- SUGGESTED READINGS -- ABOUT THE AUTHORS."]
[null,null,null,"Sommario/riassunto","A book that proposes cunning competitive strategies for Indian brands to sustain against odds."]