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[null,"1.","Record Nr.",null,"UNINA9910809205403321"]
[null,null,"Titolo",null,"The idea of political marketing / / Nicholas J. O'Shaughnessy, editor ; Stephan C.M. Henneberg, associate editor"]
[null,null,"Pubbl/distr/stampa",null,"Westport, Conn. : , : Praeger, , 2002"]
[{"$nulls":4},"London : , : Bloomsbury Publishing, , 2024"]
[null,null,"ISBN",null,"979-84-00-66810-4"]
[{"$nulls":4},"1-280-42287-4"]
[{"$nulls":4},"9786610422876"]
[{"$nulls":4},"0-313-01238-5"]
[null,null,"Edizione",null,"[1st ed.]"]
[null,null,"Descrizione fisica",null,"1 online resource (xxi, 258 pages) : illustrations"]
[null,null,"Collana",null,"Praeger series in political communication"]
[null,null,"Disciplina",null,"324.7"]
[null,null,"Soggetti",null,"Campaign management"]
[{"$nulls":4},"Marketing - Political aspects"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[{"$nulls":3},"Livello bibliografico","Monografia"]
[{"$nulls":3},"Note generali","Description based upon print version of record."]
[{"$nulls":3},"Nota di bibliografia","Includes bibliographical references (p. [221]-241) and index."]
[null,null,"Nota di contenuto",null,"Contents; Series Foreword; Introduction; The Idea of Political Marketing; 1 Considerations on Market Analysis for Political Parties; 2 Social- Psychological, Economic and Marketing Models of Voting Behaviour Compared; 3 Market Analogies, the Marketing of Labour and the Origins of New Labour; 4 Kirchheimer's Catch-all Party: A Reinterpretation in Marketing Terms; 5 Understanding Political Marketing; 6 Conceptualising Political Marketing: A Framework for Election- Campaign Analysis; 7 Political Marketing and the Aestheticisation of Politics: Modern Politics and Postmodern Trends; 8 The Marketing of Political Marketing; Bibliography; Index; About the Editors and Contributors"]