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[null,"1.","Record Nr.",null,"UNINA9910787316803321"]
[null,null,"Autore",null,"Malefyt Timothy de Waal"]
[null,null,"Titolo",null,"Advertising and anthropology : ethnographic practice and cultural perspectives / / Timothy de Waal Malefyt and Robert J. Morais"]
[null,null,"Pubbl/distr/stampa",null,"London : , : Berg Publishers, , 2012"]
[null,null,"ISBN",null,"1-00-308437-0"]
[{"$nulls":4},"1-000-18949-X"]
[{"$nulls":4},"1-000-18286-X"]
[{"$nulls":4},"1-003-08437-0"]
[{"$nulls":4},"0-85785-204-3"]
[{"$nulls":4},"1-4742-1413-4"]
[{"$nulls":4},"0-85785-203-5"]
[null,null,"Edizione",null,"[English edition.]"]
[null,null,"Descrizione fisica",null,"1 online resource (187 p.)"]
[null,null,"Classificazione",null,"SOC002010SOC026000BUS070060BUS002000"]
[null,null,"Disciplina",null,"659.1/042"]
[null,null,"Soggetti",null,"Advertising - Social aspects"]
[{"$nulls":4},"Anthropology"]
[{"$nulls":4},"Marketing research"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","\"First published 2012 by Berg Publishers.\""]
[null,null,null,"Nota di bibliografia","Includes bibliographical references (pages 161-176) and index."]
[null,null,"Nota di contenuto",null,"Cover; Half Title; Title; Copyright; Contents; Acknowledgments; Preface; Part I: Introduction; 1 Anthropologists In and Out of Advertising; Part II: Toward an Understanding of Advertising Agencies; 2 Advertising Meetings and Client Relationships; 3 Rituals of Creativity in Advertising Agencies; 4 Fieldwork in Advertising Research; 5 Advertising Emotions; 6 Creativity, Person, and Place; Part III: Applying Anthropology in Advertising Agencies; 7 Advertising, Automobiles, and the Branding of Luxury; 8 Business Anthropology Beyond Ethnography; 9 Ethics in Advertising"]
[{"$nulls":4},"10 Hybrid Research Methodologies and Business SuccessPart IV: Conclusion; 11 The Future of Advertising Anthropology; Notes; References; Index"]
[null,null,null,"Sommario/riassunto","\"Examining theory and practice, Advertising and Anthropology is a lively and important contribution to the study of organizational culture, consumption practices, marketing to consumers and the production of creativity in corporate settings. The chapters reflect the authors' extensive lived experienced as professionals in the advertising business "]
[{"$nulls":4},"and marketing research industry. Essays analyze internal agency and client meetings, competitive pressures and professional relationships and include multiple case studies. The authors describe the structure, function and process of advertising agency work, the mediation and formation of creativity, the centrality of human interactions in agency work, the production of consumer insights and industry ethics. Throughout the book, the authors offer concrete advice for practitioners. Advertising and Anthropology is written by anthropologists for anthropologists as well as students and scholars interested in advertising and related industries such as marketing, marketing research and design.\"--"]
[null,"2.","Record Nr.",null,"UNINA9910808681003321"]
[null,null,"Titolo",null,"Mechanical properties and processing of ceramic binary, ternary, and composite systems : a collection of papers presented at the 32nd International Conference on Advanced Ceramics and Composites, January 27-February 1, 2008, Daytona Beach, Florida / / Jonathan Salem, Greg Hilmas, William Fahrenholtz"]
[null,null,"Pubbl/distr/stampa",null,"Hoboken, N.J., : John Wiley & Sons, Inc., 2009"]
[null,null,"ISBN",null,"1-282-02226-1"]
[{"$nulls":4},"9786612022265"]
[{"$nulls":4},"0-470-45636-1"]
[{"$nulls":4},"0-470-45635-3"]
[null,null,"Edizione",null,"[1st ed.]"]
[null,null,"Descrizione fisica",null,"1 online resource (202 p.)"]
[null,null,"Collana",null,"Ceramic Engineering and Science Proceedings, 2 ; ; v.346"]
[null,null,"Disciplina",null,"620.14"]
[{"$nulls":4},"620.140423"]
[null,null,"Soggetti",null,"Ceramics"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Description based upon print version of record."]
[null,null,"Nota di contenuto",null,"Mechanical Properties and Processing of Ceramic Binary, Ternary, and Composite Systems; Contents; Preface; Introduction; BINARY AND TERNARY CERAMICS; Synthesis and Phase Development in the Cr-Al-N System; Phase Evolution and Properties of Ti2AIN Based Materials, Obtained by SHS Method; Synthesis of Ti3SiC2 by Reaction of TiC and Si Powders; Toughening of a ZrC Particle-Reinforced Ti3AIC2 Composite; Microstructure and Properties of the Cermets Based on Ti(C,N); Scratch-Induced Deformation and Residual Stress in a Zirconium Diboride-Silicon Carbide Composite"]
[{"$nulls":4},"Finite Element Modeling of Internal Stress Factors for ZrB2-Sic CeramicsEffects of Microstructural Anisotropy on Fracture Behavior of Heat-Pressed Glass-Ceramics and Glass-Infiltrated Alumina Composites for Dental Restorations; SILICON CARBIDE, CARBON AND OXIDE BASED COMPOSITES; Mechanical Properties of Hi-NICALON S and SA3 Fiber Reinforced SiC/SiC Minicomposites; The Effect of Holes on the Residual Strength of SiC/SiC Ceramic Composites; Through Thickness Modulus (E33) of Ceramic Matrix Composites: Mechanical Test Method Confirmation"]
[{"$nulls":4},"The Effects of Si Content and Sic Polytype on the Microstructure and "]
[{"$nulls":4},"Properties of RBSCIn-Situ Reaction Sintering of Porous Mullite-Bonded Silicon Carbide, Its Mechanical Behavior and High Temperature Applications; Study on Elasto-Plastic Behavior of Different Carbon Types in Carbon/Carbon Composites; Effects of Temperature and Steam Environment on Creep Behavior of an Oxide-Oxide Ceramic Composite; Characterization of Foreign Object Damage in an Oxide/Oxide Composite at Ambient Temperature"]
[{"$nulls":4},"Processing and Properties of Fiber Reinforced Barium Aluminosilicate Composites for High Temperature RadomesAuthor Index"]
[null,null,null,"Sommario/riassunto","This book provides a one-stop resource with current research on advanced ceramics. It is a collection of papers from The American Ceramic Society s 32nd International Conference on Advanced Ceramics and Composites, January 27-February 1, 2008. Topics include Processing-Microstructure-Mechanical Properties Correlations; Mechanical Performance of Ternary Compounds; Mechanical Performance of Ultra-High Temperature Ceramics; and more. Articles are logically organized to provide insight into various aspects of ceramic materials and advanced ceramics. This is a valuable, up-to-date resource for rese"]