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[null,"1.","Record Nr.",null,"UNINA9910807788603321"]
[null,null,"Autore",null,"Hunt Benjamin"]
[null,null,"Titolo",null,"Convert! : designing Web sites to increase traffic and conversion / / Ben Hunt"]
[null,null,"Pubbl/distr/stampa",null,"Indianapolis, Ind., : Wiley Pub., Inc., 2011"]
[null,null,"ISBN",null,"1-282-99008-X"]
[{"$nulls":4},"9786612990083"]
[{"$nulls":4},"1-118-25582-8"]
[{"$nulls":4},"1-118-03692-1"]
[null,null,"Edizione",null,"[1st ed.]"]
[null,null,"Descrizione fisica",null,"1 online resource (314 p.)"]
[null,null,"Disciplina",null,"658.8/72"]
[{"$nulls":4},"658.872"]
[null,null,"Soggetti",null,"Web sites - Design"]
[{"$nulls":4},"Web sites - Marketing"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Includes index."]
[null,null,"Nota di contenuto",null,"pt. 1. Designing for traffic -- pt. 2. Designing for conversion."]
[null,null,null,"Sommario/riassunto","Solve your traffic troubles and turn browsers into buyers When web design expert Ben Hunt set out to quantify the difference between an ordinary web site and a great one, he expected to find the key in design simplicity. But when his team more than doubled the conversion rates for a wide range of sites, they identified simple yet powerful solutions involving design, copy, appropriate analysis, classic optimization techniques, and targeted testing. You'll find the fixes easy to implement, and they're all right here.Understand the essentials - your market, your propositio"]