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[null,"1.","Record Nr.",null,"UNINA9910141013903321"]
[null,null,"Autore",null,"Laursen Gert H. N"]
[null,null,"Titolo",null,"Business Analytics for Sales and Marketing Managers [[electronic resource] ] : How to Compete in the Information Age/ / Gert H.N. Laursen"]
[null,null,"Pubbl/distr/stampa",null,"Chichester, : Wiley, 2011"]
[{"$nulls":4},"Hoboken, : John Wiley & Sons, 2011"]
[null,null,"ISBN",null,"1-119-20067-9"]
[{"$nulls":4},"1-283-05271-7"]
[{"$nulls":4},"9786613052711"]
[{"$nulls":4},"1-118-03036-2"]
[null,null,"Descrizione fisica",null,"1 online resource (258 p.)"]
[null,null,"Collana",null,"Wiley and SAS Business Series ; ; v.41"]
[null,null,"Classificazione",null,"BUS043000"]
[null,null,"Disciplina",null,"658.4/038011"]
[{"$nulls":4},"658.8343"]
[null,null,"Soggetti",null,"Consumers' preferences - Research"]
[{"$nulls":4},"Consumers - Research"]
[{"$nulls":4},"Business planning"]
[{"$nulls":4},"Consumers' preferences --Research"]
[{"$nulls":4},"Consumers --Research"]
[{"$nulls":4},"Management information systems"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Description based upon print version of record."]
[null,null,null,"Nota di bibliografia","Includes bibliographical references and index."]
[null,null,"Nota di contenuto",null,"CONTENTS; Preface; Acknowledgments; Chapter 1: Introduction; Chapter 2: Identify What You Want to Achieve: The Menu on a Strategic Level; Chapter 3: Lead Information for Identifying Valuable Customers: The Recipe; Chapter 4: Lead Information: What You Need to Know before Launching New Acquisition Activities; Chapter 5: Lead Information: What You Need to Know before Launching New Sales Activities; Chapter 6: Lead Information for Customer Retention; Chapter 7: Working with Lag Information; Chapter 8: Working with Learning Information: The Recipe; Chapter 9: Case Study of a Retention Strategy"]
[{"$nulls":4},"About the AuthorIndex"]
[null,null,null,"Sommario/riassunto","Expert guidance on information management for optimum customer intelligence processes Providing essential guidance for information management, this book helps you understand the basics of information management, how to design and launch customer intelligence "]
[{"$nulls":4},"campaigns, and optimize existing customer intelligence processes.How to align information management with company strategyExamines how to get, grow, and retain valuable customersDiscusses how to optimize existing customer intelligence processes  Showing you how to make extensive use of data, statistical, and quan"]
[null,"2.","Record Nr.",null,"UNINA9910799493403321"]
[null,null,"Autore",null,"Hazrat Roozbeh"]
[null,null,"Titolo",null,"A Course in Python [[electronic resource] ] : The Core of the Language / / by Roozbeh Hazrat"]
[null,null,"Pubbl/distr/stampa",null,"Cham : , : Springer Nature Switzerland : , : Imprint : Springer, , 2023"]
[null,null,"ISBN",null,"3-031-49780-5"]
[null,null,"Edizione",null,"[1st ed. 2023.]"]
[null,null,"Descrizione fisica",null,"1 online resource (255 pages)"]
[null,null,"Collana",null,"Springer Undergraduate Mathematics Series, , 2197-4144"]
[null,null,"Disciplina",null,"510.285"]
[null,null,"Soggetti",null,"Computer software"]
[{"$nulls":4},"Algorithms"]
[{"$nulls":4},"Mathematics"]
[{"$nulls":4},"Python (Llenguatge de programació)"]
[{"$nulls":4},"Mathematical Software"]
[{"$nulls":4},"General Mathematics"]
[{"$nulls":4},"Llibres electrònics"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,"Nota di contenuto",null,"1 Basics of Python -- 2 Lists and Tuples -- 3 Decisions and Repetitions -- 4 Functions -- 5 List Comprehension and Generators -- 6 The sympy Library -- 7 The numpy Library  -- 8 The matplotlib Library and Projects."]
[null,null,null,"Sommario/riassunto","This textbook introduces Python and its programming through a multitude of clearly presented examples and worked-out exercises. Based on a course taught to undergraduate students of mathematics, science, engineering and finance, the book includes chapters on handling data, calculus, solving equations, and graphics, thus covering all of the basic topics in Python. Each section starts with a description of a new topic and some basic examples. The author then demonstrates the new concepts through worked out exercises. The intention is to enable the reader to learn from the codes, thus avoiding lengthy, exhausting explanations. With its strong focus on programming and problem solving, and an emphasis on numerical problems that do not require advanced mathematics, this textbook is also ideal for self-study, for instance for researchers who wish to use Python as a computational tool."]