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[null,"1.","Record Nr.",null,"UNINA9910798990703321"]
[null,null,"Titolo",null,"Multi-channel marketing, branding and retail design : new challenges and opportunities / / edited by Charles McIntyre, T.C. Melewar, Charles Dennis"]
[null,null,"Pubbl/distr/stampa",null,"Bingley, England : , : Emerald, , 2016"]
[{"$nulls":4},"©2016"]
[null,null,"ISBN",null,"1-78635-455-1"]
[null,null,"Edizione",null,"[First edition.]"]
[null,null,"Descrizione fisica",null,"1 online resource (274 pages) : illustrations"]
[null,null,"Disciplina",null,"658.788"]
[null,null,"Soggetti",null,"Marketing"]
[{"$nulls":4},"Branding (Marketing)"]
[{"$nulls":4},"Business & Economics - Advertising & Promotion"]
[{"$nulls":4},"Sales & marketing"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Nota di bibliografia","Includes bibliographic references and index."]
[null,null,"Nota di contenuto",null,"pt. I. The design process: branding, marketing and customer experience in a multi-channel world -- pt. II. Structural experience in retail design and brand marketing: real world and beyond."]
[null,null,null,"Sommario/riassunto","Recently, many researchers have found that their work crosses the borders of design, branding and marketing. This orientation finds itself in contrast to the generally discipline-delineated world of academic journal publishing where cross-sector studies often find difficulties in acceptance (design-based work in marketing being particularly poorly represented). This unique book focuses upon service design, including retail and multi-channel marketing matters pertinent to the current age where physical contact with consumers has resurfaced as an enduring part of the marketing and branding landscape - complementary to online and virtual worlds. The span of the text goes from what may be regarded as micro-environmental issues of type design and the semiotics of brand meanings towards macro-environmental concerns of city design and ecological threat, all relative to living within any world (and all worlds) that businesses and consumers may co-create or are invited and welcomed to in their own multi-layered experience."]