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[null,"1.","Record Nr.",null,"UNINA9910798841103321"]
[null,null,"Autore",null,"Kihn Martin"]
[null,null,"Titolo",null,"Customer data platforms : use people data to transform the future of marketing engagement / / Martin Kihn, Chris O'Hara"]
[null,null,"Pubbl/distr/stampa",null,"Hoboken, New Jersey : , : Wiley, , [2021]"]
[{"$nulls":4},"©2021"]
[null,null,"ISBN",null,"1-119-79013-1"]
[{"$nulls":4},"1-119-79012-3"]
[null,null,"Descrizione fisica",null,"1 online resource (xii, 227 pages)"]
[null,null,"Disciplina",null,"658.8"]
[null,null,"Soggetti",null,"Marketing"]
[{"$nulls":4},"Data-analyse"]
[{"$nulls":4},"Direct marketing"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,"Nota di contenuto",null,"The customer data conundrum -- The brief, wondrous life of customer data management -- What is a CDP, anyway? -- Organizing customer data -- Build a first-party data asset with consent -- Building a customer-driven marketing machine -- Adtech and the data management platform -- Beyond marketing putting sales, service, and commerce data to work -- Machine learning and artificial intelligence -- Orchestrating a personalized customer journey -- Connected data for analytics -- Summary and looking ahead."]
[null,null,null,"Sommario/riassunto","\"Never before has there been such a stark dichotomy in marketing: customers demand the type of deep personalization from brands that technology companies like Netflix and Amazon deliver, but they are increasingly leery of offering the type of personal data required to make it happen. Over the years companies have built byzantine \"stacks\" of various marketing and advertising technology to try and deliver the fabled \"right person, right message, right time\" experience to deliver on customer journeys, but have found themselves stuck with a hot mess of siloed systems, disconnected processes, and legacy technical debt. Riding in like a white knight, Customer Data Platforms have come to the fore, offering companies a seemingly plug-and-play way to capture, unify, activate and analyze customer data. CDPs are the hottest technology category for marketers today, a growing category with over 100 different companies, and a hot topic at industry events "]
[{"$nulls":4},"and in industry press. But are CDPs worthy of the hype? Customer Driven takes a a deep dive into everything CDP and breaks down the fundamentals, including how to: -Understand the problems of managing customer data -Define the category and understand what CDPs do (and don't do) -Organize and harmonize customer data for use in marketing -Build a safe, compliant first party data asset your brand can use as fuel -Create a data-driven culture that puts customers at the center of everything you do -Understand how to leverage AI and machine learning to drive the future of personalization -Orchestrate modern customer journeys that react to customers in real-time -Power analytics with customer data to get closer to true attribution\"--"]
[null,"2.","Record Nr.",null,"UNINA990005789180403321"]
[null,null,"Titolo",null,"Ambienti di dimore medievali a Verona : Catalogo della Mostra, Verona, Museo di Castelvecchio, luglio-settembre 1987 / a cura di Francesco Doglioni"]
[null,null,"Pubbl/distr/stampa",null,"Venezia, : Cluva, c1987"]
[null,null,"ISBN",null,"88-85067-79-4"]
[null,null,"Descrizione fisica",null,"159 p. : ill. ; 29 cm"]
[null,null,"Locazione",null,"FLFBC"]
[null,null,"Collocazione",null,"723 MOSTRE VERONA 1987"]
[null,null,"Lingua di pubblicazione",null,"Italiano"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,"3.","Record Nr.",null,"UNINA9910847090503321"]
[null,null,"Autore",null,"Van Tan Vu"]
[null,null,"Titolo",null,"Active Anti-Roll Bar Control Design for Heavy Vehicles / / by Vu Van Tan, Olivier Sename, Peter Gaspar, Trong Tu Do"]
[null,null,"Pubbl/distr/stampa",null,"Singapore : , : Springer Nature Singapore : , : Imprint : Springer, , 2024"]
[null,null,"ISBN",null,"981-9713-59-5"]
[null,null,"Edizione",null,"[1st ed. 2024.]"]
[null,null,"Descrizione fisica",null,"1 online resource (XXII, 383 p. 283 illus., 249 illus. in color.)"]
[null,null,"Disciplina",null,"629.2222"]
[null,null,"Soggetti",null,"Vehicles"]
[{"$nulls":4},"Automatic control"]
[{"$nulls":4},"Dynamics"]
[{"$nulls":4},"Nonlinear theories"]
[{"$nulls":4},"Vehicle Engineering"]
[{"$nulls":4},"Control and Systems Theory"]
[{"$nulls":4},"Applied Dynamical Systems"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,"Nota di contenuto",null,"Introduction and Motivations -- Vehicle modeling using active anti-roll bar system -- LQR optimal controller design for active anti-roll bar system -- H∞ robust controller design for active anti-roll bar system -- H∞/LPV controller design for active anti-roll bar system -- Validation of the active anti-roll bar controllers by using TruckSim® software -- Conclusions and Outlook."]
[null,null,null,"Sommario/riassunto","This book provides a comprehensive overview of active anti-roll bar systems on heavy vehicles as one of the most effective solutions for improving the roll stability of these vehicles. Due to the characteristics of these vehicles with heavy loads and high center of gravity, the possibility of roll instability occurs frequently and causes serious consequences for human life, vehicles, and traffic infrastructure. The book gives readers an in-depth survey of the roll instability characteristics of heavy vehicles such as single-unit trucks with rigid and flexible frames, and tractor semi-trailers. It then introduces an active anti-roll bar system, the electro-hydraulic actuators which use control methods such as LQR optimal and H∞ robust controller design. This work introduces a new control method, which is a combination of robust control with the linear parameter varying system (H∞/LPV). The validation of the new hybrid method is carried out using the nonlinear "]
[{"$nulls":4},"truck model from the TruckSim® software to assess the roll stability of heavy vehicles in order to limit the rollover accident. A number of examples are provided to illustrate the research results, which helps the readers have a practical and easy approach that can be applied to other active anti-roll bar systems for most forms of transport vehicles in general. This book caters to academics and practitioners who are interested in active anti-roll bar systems for the typical heavy vehicle available worldwide."]