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[null,"1.","Record Nr.",null,"UNINA9910798286003321"]
[null,null,"Autore",null,"Koch Jörg"]
[null,null,"Titolo",null,"Marktforschung : grundlagen und praktische anwendungen / / Jörg Koch, Peter Gebhardt, Florian Riedmüller"]
[null,null,"Pubbl/distr/stampa",null,"Berlin, [Germany] : , : De Gruyter Oldenbourg, , 2016"]
[{"$nulls":4},"©2016"]
[null,null,"ISBN",null,"3-11-041411-2"]
[{"$nulls":4},"3-11-042618-8"]
[null,null,"Edizione",null,"[7., überarbeitete und aktualisierte Auflage.]"]
[null,null,"Descrizione fisica",null,"1 online resource (342 p.)"]
[null,null,"Collana",null,"De Gruyter Studium"]
[null,null,"Classificazione",null,"QW 300"]
[null,null,"Disciplina",null,"658.83"]
[null,null,"Soggetti",null,"Marketing research"]
[{"$nulls":4},"Marketing research - Consumer behavior"]
[null,null,"Lingua di pubblicazione",null,"Tedesco"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Description based upon print version of record."]
[null,null,null,"Nota di bibliografia","Includes bibliographical references and index."]
[null,null,"Nota di contenuto",null,"Frontmatter -- Vorwort -- Inhaltsverzeichnis -- A. Methodische Grundlagen der Marktforschung -- 1. Grundlagen der Marktforschung -- 2. Auswahlverfahren -- 3. Methoden der Informationsgewinnung -- B. Spezielle Anwendungsfelder der Marktforschung in der Praxis -- 1. Panel- bzw. Trackingforschung -- 2. Tests und Testmarktforschung -- 3. Werbewirkungsforschung -- 4. Einstellungsforschung -- 5. Marken- und Markenwertforschung -- 6. Segmentationsforschung -- 7. Competitive Intelligence -- 8. Marktforschung im Handel -- 9. Mediaforschung -- 10. Online-Marktforschung -- 11. Internationale Marktforschung -- C. Analyse und Dokumentation von Marktforschungsergebnissen -- 1. Datenauswertung und -analyse -- 2. Prognoseverfahren -- 3. Dokumentation und Präsentation von Ergebnissen -- Literaturverzeichnis/ -empfehlungen -- Sachwortregister"]