{"text_format":"2","workbook":"xls","n_sheets":1,"sheets":["report2"],"not_rendered":{"charts":0,"images":0,"macros":0,"external_links":1,"defined_names":1,"comments":0,"pivot_tables":0},"unopened":[],"bounds":{"document_bytes":16777216,"sheet_cells":100000,"run_cost":"one","rows_first":2000,"rows_last":500,"rows_between":2000,"halvings":0,"cell_chars":16384,"cell_head_chars":4096},"cells_cut":0,"cells_raw":0,"read":"whole","date_system":"1900","formulas":"cached_only"}

{"sheet":"report2","index":0,"n_rows":21,"n_cols":5,"rows_kept":21,"cut":false,"hidden":false,"merged":[[0,2,0,3],[0,4,0,5],[1,2,1,3],[1,4,1,5],[2,2,2,3],[2,4,2,5],[3,2,3,3],[4,2,4,3],[5,2,5,3],[6,2,6,3],[7,2,7,3],[8,2,8,3],[15,2,15,3],[16,2,16,3],[19,2,19,3]],"flags":["formulas_cached_only"]}
[null,"1.","Record Nr.",null,"UNINA9910797971603321"]
[null,null,"Autore",null,"Soules Marshall"]
[null,null,"Titolo",null,"Media, persuasion and propaganda [[electronic resource] /] / Marshall Soules"]
[null,null,"Pubbl/distr/stampa",null,"Edinburgh, : Edinburgh University Press, 2015"]
[null,null,"ISBN",null,"0-7486-4417-2"]
[null,null,"Descrizione fisica",null,"1 online resource (301 p.)"]
[null,null,"Collana",null,"Media Topics"]
[null,null,"Disciplina",null,"302.23"]
[null,null,"Soggetti",null,"Mass media"]
[{"$nulls":4},"Mass media and propaganda"]
[{"$nulls":4},"Mass Media"]
[{"$nulls":4},"Propaganda"]
[{"$nulls":4},"Persuasion (Psychology)"]
[{"$nulls":4},"Communication & Mass Media"]
[{"$nulls":4},"Journalism & Communications"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Description based upon print version of record."]
[null,null,"Nota di contenuto",null,"Media, Persuasion and Propaganda; Copyright; Contents; Figures; Acknowledgements; Preface Tricksters at Play; Introduction The Spectrum of Persuasion; 1  Rhetoric and Persuasion; 2 Compelling Images; 3 Public Opinion and Manufacturing Consent; 4 Advertising and Consumer Culture; 5 Psychology of Influence; 6 Propaganda and War; 7 Toward a Rhetoric of Film; 8 Propaganda and Global Economics ; 9 Making News ; 10  Performing Propaganda; Bibliography; Multimedia; Index"]
[null,null,null,"Sommario/riassunto","Living in a saturated media environment, we are crowded from all sides by persuasive messages and information. Advice, promotion and propaganda form a spectrum of persuasion - and everywhere we see it performed in its full theatricality, complete with actors, scripts, props and costumes. Based on enduring rhetorical principles, these persuasive techniques and the psychology behind them have become increasingly sophisticated during the 'age of persuasion', a century of applied research in advertising, advocacy, public relations, mass entertainment and social control. Media, Persuasion, and Propaganda guides the reader through the many varieties of persuasion and its performance, exploring the protocols of rhetoric unique to the medium, from orality and print to film and digital images."]