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[null,"1.","Record Nr.",null,"UNINA9910797785503321"]
[null,null,"Autore",null,"Parr Russell L."]
[null,null,"Titolo",null,"Intellectual property : valuation, exploitation, and infringement damages, 2015 cumulative supplement / / Russell L. Parr, Gordon V. Smith ; contributors, William J. Murphy [and four others]"]
[null,null,"Pubbl/distr/stampa",null,"Hoboken, New Jersey : , : Wiley, , 2015"]
[{"$nulls":4},"2015"]
[null,null,"ISBN",null,"1-118-92843-1"]
[{"$nulls":4},"1-118-92844-X"]
[null,null,"Edizione",null,"[11th ed.]"]
[null,null,"Descrizione fisica",null,"1 online resource (363 p.)"]
[null,null,"Disciplina",null,"346.73048"]
[null,null,"Soggetti",null,"Intellectual property - United States"]
[{"$nulls":4},"Intellectual property - Valuation - United States"]
[{"$nulls":4},"Intellectual property infringement - United States"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Includes index."]
[null,null,"Nota di contenuto",null,"\"\"Become a Subscriber!\"\"; \"\"Title Page\"\"; \"\"Copyright\"\"; \"\"About the Authors\"\"; \"\"About the Contributors\"\"; \"\"Preface\"\"; \"\"Part 1: Valuation\"\"; \"\"Chapter 1A: Intellectual Property Landscape (New)\"\"; \"\"1A.1 80% of Corporate Value Is Intellectual Property and Intangible Assets\"\"; \"\"1A.2 Over Seven Million Patents\"\"; \"\"1A.3 Corporations Own the Most Patents\"\"; \"\"1A.4 All Industries Are Patenting Inventions\"\"; \"\"1A.5 Trademarks\"\"; \"\"1A.6 Trademarks Are Supported with Huge Ad Spending\"\"; \"\"1A.7 Copyrights\"\"; \"\"1A.8 Trade Secrets\"\"; \"\"1A.9 Business of Licensing\"\""]
[{"$nulls":4},"\"\"Chapter 1B: U.S. Congress Flirts with Disaster (New)\"\"\"\"1B.1 Patent Litigation Venue\"\"; \"\"1B.2 Patent Infringement Damages\"\"; \"\"1B.3 Injunctions for Only Competitors\"\"; \"\"1B.4 Harming Our Only Economic Advantage\"\"; \"\"Chapter 12A: Risk-Adjusted Cash Flows (New)\"\"; \"\"12A.1 Required Rates of Return\"\"; \"\"12A.2 Capital Asset Pricing Model\"\"; \"\"12A.3 Build-up Method\"\"; \"\"12A.4 Venture Capital Rates of Return\"\"; \"\"12A.5 Probability of Success\"\"; \"\"12A.6 Conclusion\"\"; \"\"Chapter 12B: Dealing with Risk and Uncertainty in Intellectual Property Valuation and Exploitation (New)\"\""]
[{"$nulls":4},"\"\"12B.1 Risk versus Uncertainty\"\"\"\"12B.2 Decision Analysis and Decision Trees\"\"; \"\"12B.3 Decision Tree Components and Conventions\"\"; \"\"12B.4 Monte Carlo Techniques 26\"\"; \"\"12B.5 Markov Chains\"\"; \"\"12B.6 "]
[{"$nulls":4},"Obtaining Information from Indirect Observation: Shadow Pricing\"\"; \"\"12B.7 Bayesian Analysis\"\"; \"\"12B.8 Option Pricing Models\"\"; \"\"12B.9 Limitations on Rationality in Decision Making: The Effects of Perception and Biases on Decision Making\"\"; \"\"12B.10 Conclusion\"\"; \"\"Chapter 14A: Rights of Privacy, Publicity, and Celebrity Persona (New)\"\"; \"\"14A.1 Introduction\"\"; \"\"14A.2 Legal Underpinnings\"\""]
[{"$nulls":4},"\"\"14A.3 Trademark Rights\"\"\"\"14A.4 Copyright\"\"; \"\"14A.5 Legal Uncertainties and Solutions\"\"; \"\"14A.6 A Photography Issue\"\"; \"\"14A.7 Conclusion\"\"; \"\"Chapter 14B: Intellectual Property and Intangible Asset Volatility (NEW)\"\"; \"\"Part 2: Licensing\"\"; \"\"Chapter 27A: Royalty Rates and License Fees for Technology (New)\"\"; \"\"27A.1 Royalty Rates\"\"; \"\"27A.2 Per Unit Royalties\"\"; \"\"27A.3 Royalties Based on Profitability\"\"; \"\"27A.4 License Fees\"\"; \"\"27A.5 Medical Device Industry Royalty Rates\"\"; \"\"27A.6 Medical Device Industry License Fee Distribution\"\"; \"\"27A.7 Conclusion\"\""]
[{"$nulls":4},"\"\"Chapter 27B: License Fees and Royalty Rate Frequency for Technology (New)\"\"\"\"27B.1 Real Deal Royalty Rates\"\"; \"\"27B.2 Per Unit Royalties\"\"; \"\"27B.3 License Fees\"\"; \"\"27B.4 Conclusion\"\"; \"\"Chapter 27C: Royalty Rates and License Fees for Pharmaceuticals and Biotechnology (New)\"\"; \"\"27C.1 The Parties-Licensing between Corporations Dominates\"\"; \"\"27C.2 Royalty Rates\"\"; \"\"27C.3 License Fees\"\"; \"\"27C.4 Key Technologies\"\"; \"\"27C.5 Developmental Stages of Technology\"\"; \"\"27C.6 Conclusion\"\"; \"\"Chapter 33A: The Magnitude and Meaning of Royalty Misreporting (New)\"\"; \"\"33A.1 Introduction\"\""]
[{"$nulls":4},"\"\"33A.2 \"Why?\" versus \"How?\"\"\""]