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[null,"1.","Record Nr.",null,"UNINA9910797294703321"]
[null,null,"Autore",null,"Taylor Brian"]
[null,null,"Titolo",null,"Marketing in an audiology practice / / Brian Taylor, AuD ; contributors, Curtis J. Alcock [and five others]"]
[null,null,"Pubbl/distr/stampa",null,"San Diego, California : , : Plural Publishing, , 2015"]
[{"$nulls":4},"©2015"]
[null,null,"ISBN",null,"1-59756-796-5"]
[null,null,"Descrizione fisica",null,"1 online resource (393 p.)"]
[null,null,"Disciplina",null,"617.80068"]
[null,null,"Soggetti",null,"Audiology"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Description based upon print version of record."]
[null,null,null,"Nota di bibliografia","Includes bibliographical references at the end of each chapters and index."]
[null,null,"Nota di contenuto",null,"Contents; Introduction; Contributors; 1. Developing aStrategy and Brand for Your Practice: Pillar-of-Community Marketing; 2. Using Marketing to Shape People's Attitudes to Hearing Care; 3. A Practical Guide to a Marketing Strategy and Plan; 4. Marketing in a Modern Practice: A Real-World Perspective; 5. Disease State Marketing and Interventional Audiology; 6. Social Media and Digital Marketing; 7. Marketing University and Other Nonprofit Audiology Clinics; Index"]
[null,null,null,"Sommario/riassunto","Provides a unique, in-depth look into all facets of marketing and branding for an audiology practice. This is a must-have for professionals looking to market themselves and grow the long-term sustainability of an audiology or hearing instrument dispensing practice."]