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[null,"1.","Record Nr.",null,"UNINA9910795799103321"]
[null,null,"Autore",null,"Obrador-Cursach Bartomeu"]
[null,null,"Titolo",null,"The Phrygian language / / by Bartomeu Obrador-Cursach"]
[null,null,"Pubbl/distr/stampa",null,"Leiden, The Netherlands ; ; Boston : , : Brill, , [2020]"]
[{"$nulls":4},"©2020"]
[null,null,"ISBN",null,"9789004419995"]
[{"$nulls":4},"9789004419988"]
[null,null,"Descrizione fisica",null,"1 online resource (697 pages)"]
[null,null,"Collana",null,"Handbook of Oriental Studies. Section 1 The Near and Middle East ; ; 139"]
[null,null,"Disciplina",null,"491.993"]
[null,null,"Soggetti",null,"Phrygian language"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Nota di bibliografia","Includes bibliographical references and index."]
[null,null,"Nota di contenuto",null,"1. Introduction -- 2. Direct Sources for the Phrygian Language: The Epigraphical Subcorpora -- 3. The Scripts Used to Note the Phrygian Language -- 4. The Phrygian language -- 5. Lexicon of the Phrygian Inscriptions -- 6. The Indirect Sources: The Glosses -- Catalogue of the Phrygian Inscriptions: Old Phrygian Inscriptions -- Middle Phrygian Inscriptions -- New Phrygian Inscriptions -- Appendix: Greek Inscriptions Enumerated in the Traditional List of New Phrygian Inscriptions -- Maps -- Epigraphical Concordances -- Bibliography -- Indices."]
[null,null,null,"Sommario/riassunto","This book provides an updated view of our knowledge about Phrygian, an Indo-European language attested to have been spoken in Anatolia between the 8th century BC and the Roman Imperial period. Although a linguistic and epigraphic approach is the core of the book, it covers all major topics of research on Phrygian: the historical and archaeological contexts in which the Phrygian texts were found, a comprehensive grammar with diachronic and comparative remarks, an overview of the linguistic contacts attested for Phrygian, a discussion about its position within the Indo-European language family, a complete lexicon and index of the Phrygian inscriptions, a study of the Phrygian glosses and a complete, critical catalogue of the Phrygian inscriptions with new readings and interpretations."]
[null,"2.","Record Nr.",null,"UNINA9910956241403321"]
[null,null,"Autore",null,"Caslione John A"]
[null,null,"Titolo",null,"Growing your business in emerging markets : promise and perils / / John A. Caslione and Andrew R. Thomas ; foreword by Joseph Tan"]
[null,null,"Pubbl/distr/stampa",null,"Westport, CT, : Quorum, 2000"]
[null,null,"ISBN",null,"1-56750-731-X"]
[null,null,"Edizione",null,"[1st ed.]"]
[null,null,"Descrizione fisica",null,"1 online resource (271 p.)"]
[null,null,"Disciplina",null,"658.8/48"]
[null,null,"Soggetti",null,"Export marketing"]
[{"$nulls":4},"Marketing - Developing countries"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Bibliographic Level Mode of Issuance: Monograph"]
[null,null,null,"Nota di bibliografia","Includes bibliographical references (p. [249]) and index."]
[null,null,"Nota di contenuto",null,"Intro -- Contents -- Illustrations -- Foreword -- Preface -- Acknowledgments -- Global Manifest Destiny -- The Promise of Emerging Markets -- Perils: The Inherent Realities of Emerging Markets -- Seizing the Advantage: Defining Your CompanyÌs Role in Emerging Markets -- The Local Presence: Selecting and Recruiting Emerging Market Distributors -- Maximizing Your Assets, Minimizing Your Risk: Training, Communicating with, and Controlling Your Emerging Market Distributors -- Bound Relationships: The Distributor Agreement -- The Final Imperative: Forging Global Manifest Destiny -- Appendix: Emerging Market Local Information Sources -- Selected Bibliography -- Index."]
[null,null,null,"Sommario/riassunto","The future success of many companies in the United States and Europe is becoming more dependent on effectively developing and expanding markets in new emerging and partially developed countries. Few companies, however, know how to do it well, if at all. Their success rate is low, while the cost of failure remains high. Caslione and Thomas provide insights, knowledge, special tools, and the experience that will show executives how to take hold of these challenges. Through case studies of companies in a wide cross-section of industries, the authors highlight the processes necessary to develop successful market entry, sales, and distribution strategies for their companies in emerging markets around the world. Global business strategy can no longer be focused on only one country or region; the risks are too great. Only when a truly global company develops a holistic and global perspective and implements proven strategies can the success in the new global economy be achieved."]